VP, Existing Customer Marketing - Wilmington Delaware

Company: This is an IT support group
Location: Wilmington, Delaware
Posted On: 01/16/2025

We are seeking a highly motivated and experienced professional to join our team as a VP - ECM Lead. We are looking for someone with strong skills in existing customer marketing within a financial services organization.To be successful as a VP - ECM Lead, you should have the following experience:

• Experience improving cobrand portfolio performance by leveraging a suite of global and custom ECM initiatives.
• Strong analytical skills, with a data-centric approach to test-and-learn and marketing optimization.
• Experience in a marketing strategy role, ideally at a financial services organization.
• Experience in a partner-facing role.You may be assessed on the key critical skills relevant for success in the role, such as risk and controls, change and transformation, business acumen, strategic thinking, and digital and technology, as well as job-specific technical skills.This role is located in Wilmington, Delaware.Purpose of the roleTo establish and nurture profitable partnerships that contribute to the bank's growth and strategic objectives, by acting as a liaison between the bank and its external partners, working to create mutually beneficial collaborations.Accountabilities
  • Execution of market research activities to identify potential partners whose offerings and target markets meet the established criteria for selection, considering industry, experience, and service quality, and ensuring that they contribute to the bank's strategic objectives through the alignment of partnership initiatives.
  • Assessment of the financial stability, reputation, and technological capabilities of potential partners to ensure they meet the bank's criteria for collaboration.
  • Collaboration with legal teams to support the development and negotiation process of agreements which clearly define the scope of collaboration, revenue sharing models, service levels, risk allocation, and responsibility for each party.
  • Collaboration with internal teams and partnering teams to support the smooth integration of products and services, and the development of joint marketing/sales campaigns to enhance customer reach and experience across both organizations.
  • Evaluation of key performance indicators to measure the success of the partnership, identify areas for improvement, and make adjustments as needed.
  • Relationship management of their counterparts at partner organizations, fostering trust and open dialogue to address any issues or concerns promptly.
  • Internal consultations, sharing their market insights and industry knowledge with relevant departments within the bank.Vice President Expectations
    • To contribute or set strategy, drive requirements, and make recommendations for change. Plan resources, budgets, and policies; manage and maintain policies/processes; deliver continuous improvements and escalate breaches of policies/procedures.
    • If managing a team, they define jobs and responsibilities, planning for the department's future needs and operations, counseling employees on performance and contributing to employee pay decisions/changes. They may also lead a number of specialists to influence the operations of a department, in alignment with strategic as well as tactical priorities, while balancing short and long-term goals and ensuring that budgets and schedules meet corporate requirements.
    • If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviors to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviors are: L - Listen and be authentic, E - Energize and inspire, A - Align across the enterprise, D - Develop others.
    • OR for an individual contributor, they will be a subject matter expert within their own discipline and will guide technical direction. They will lead collaborative, multi-year assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialization to complete assignments. They will train, guide, and coach less experienced specialists and provide information affecting long-term profits, organizational risks, and strategic decisions.
    • Advise key stakeholders, including functional leadership teams and senior management on functional and cross-functional areas of impact and alignment.
    • Manage and mitigate risks through assessment, in support of the control and governance agenda.
    • Demonstrate leadership and accountability for managing risk and strengthening controls in relation to the work your team does.
    • Demonstrate comprehensive understanding of the organization functions to contribute to achieving the goals of the business.
    • Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategies.
    • Create solutions based on sophisticated analytical thought comparing and selecting complex alternatives. In-depth analysis with interpretative thinking will be required to define problems and develop innovative solutions.
    • Adopt and include the outcomes of extensive research in problem-solving processes.
    • Seek out, build, and maintain trusting relationships and partnerships with internal and external stakeholders in order to accomplish key business objectives, using influencing and negotiating skills to achieve outcomes.All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence, and Stewardship - our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset - to Empower, Challenge, and Drive - the operating manual for how we behave.
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