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Market Development Manager - Wilmington Delaware
Company: Chemours Location: Wilmington, Delaware
Posted On: 01/27/2025
As we create a colorful, capable and cleaner world through chemistry, we invite you tojoin our team to harness the power of chemistry to shape markets, redefine industries and improve lives for billions of people around the world. HELP SHAPE THE FUTURE OF CHEMISTRY AND THE WORLD From the frontline to the back office, every Chemours employee is part of something bigger than themselves as together we work to create a better world through the power of our chemistry. Chemours is a $6.3 billion company with a portfolio of products and processes that enable technologies and products that people use every day in their lives. From cellular phones to lower emission vehicles, to 5G communications and clean energy from hydrogen, we're collaborating with customers to make these innovations more capable. Simply said, we use our chemistry to change lives, shape markets, and redefine industries-one improvement at a time. Chemours is seeking a Global Market Development Manager to join our growing Product & Market Management team! This position will report directly to the Product & Market Management Director at our Wilmington, DE location. Market Development Manager will conduct market research and lead short-, mid- and long-term Titanium Technologies business growth initiatives from existing and new market segments and applications. Market Development Manager will work with various internal functions and external target stakeholders to generate top and bottom-line growth plan for Titanium Technologies. Market Development Manager will also participate business planning and strategy development cycle by working with product and market management team. Key skills for this role are research capabilities, analytical skills, effective communication, creativity, entrepreneurship, and mobilizing resources to accomplish goals and strategic thinking to address challenges and to deliver results. The responsibilities of the position include, but are not limited to, the following: - Leading market research (rapid market assessment) with Market & Customer Insights
- Developing market segmentation, targeting from market research, and developing value propositions for new offering development or strategy development in target segment
- Developing actionable product promotion plan and channel strategy with market management team, and Executing product promotion plan
- Leading growth initiatives and new product development projects
- Working with Communications team to develop brand promotion and digital marketing strategy
- Collaborate with Product & Market management team to develop effective marketing campaigns to generate leads and short / mid term revenue
- Participate strategic planning cycles with Product & Market management team.
The following is required for this role: - Bachelor's degree or higher in business or marketing with 5 years of marketing experience or longer in Chemical industry.
- Global market development experience from Chemical industry
- Experience in market research and new growth initiation or Experience in new business development by executing new growth initiatives strategy.
- Ability to strongly contribute to strategic planning at global level.
- Leadership capability in the development and delivery of successful campaigns in collaboration with sales, MarComm and market/product management.
- Strong performance tracking skills.
- Demonstrated capability creating fit-for purpose programs and implementing them consistently across touchpoints and markets.
- Highly skilled in leading complex cross-functional initiatives with successful outcomes, within a remote matrix organization.
- High analytical skills with a data-driven approach.
The following is preferred for this role: |
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