Head of Lifecycle Marketing - Largo Florida

Company: VirtualVocations
Location: Largo, Florida
Posted On: 01/19/2025

A company is looking for a Head of Lifecycle Marketing (E-commerce).



Key Responsibilities:

Develop and implement a comprehensive lifecycle marketing strategy, including retention and promotional campaigns
Create engagement strategies for new customers and optimize audience segmentation for targeted communications
Design and execute campaigns to drive repeat purchases, customer loyalty, and re-engagement of lapsed customers


Required Qualifications:

5+ years of experience in lifecycle marketing, retention marketing, or CRM roles
Hands-on experience with ESPs and analytics tools
Strong skills in segmentation and performance tracking
Ability to execute high-level strategies in a fast-paced environment
Deep understanding of the customer journey and retention strategies More...

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