Product Marketer - Port Saint Lucie Florida

Company: VirtualVocations
Location: Port Saint Lucie, Florida
Posted On: 01/24/2025

A company is looking for a Product Marketer who will streamline marketing strategies to enhance the success of insurance products.



Key Responsibilities

Own the product marketing strategy and execution for core product lines, including positioning, messaging, and go-to-market planning
Lead product launches and campaigns, coordinating cross-functionally with Sales, Customer Success, and Marketing teams
Conduct market research to understand customer motivations and market trends



Required Qualifications

Strong background in product marketing, preferably in both B2C and B2B environments
Data-driven decision-making skills to improve product positioning
Experience in creating strategies that resonate with target audiences
Creative mindset, with familiarity in brand storytelling
Ability to collaborate across functions to achieve shared goals More...

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