Sr Marketing Specialist - Fort Myers Florida

Company: Gartner
Location: Fort Myers, Florida
Posted On: 01/27/2025

About the role:Our Corporate Marketing team designs marketing programs to help prospective customers understand how Gartner's insights, advice, and tools can help them achieve the mission-critical priorities that drive organizational performance. The team accelerates sales activity by attracting, engaging and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey.We're looking for a B2B Marketer to support the execution of lead generation campaigns and sales enablement for Gartner's Legal, Compliance, Audit and Risk Practice with a specific focus on generating leads and sales enablement for the General Counsel role. He/she will report to the Marketing Director and work closely with a team of geographically dispersed marketing teams. This team's impact is measured on increasing SQLs & revenue sourced from marketing leads along with overall effectiveness in collaborating with Sales, Research, Product, Marketing COEs and other relevant functions.What you will do:

• Sales Enablement: Write sales outreach templates/cadences and create marketing collateral to improve sales teams' ability to authentically engage with target audience segments
• Sales-Marketing Partnership: Partner with SDR team to educate on marketing campaigns, best practices on lead follow-up/management and to collect feedback to implement in marketing planning
• Campaign Support: Partner with Manager and Director on executing overall campaign strategy by repackaging thought leadership into marketing assets, writing promotion copy, partnering with creative team & Research leaders, and owning marketing channel promotion execution
• Social Media Marketing: Manage our own-social channels and create social media images, gifs, sliders with creative team, write post copy, and schedule/deploy posts
• Email Marketing: Manage our email marketing strategy & calendar, write email content, create campaign tracking and partner with our email deployment team
• SEO: Write and optimize public website content that ranks for primary keywords that General Counsel are searching for, optimized for AI search
• Website Content Optimization: Continuously evaluate lead generation page performance and optimize content to improve conversion rates to form fills
• Paid Digital Marketing: Support optimization efforts for paid campaigns such as LinkedIn advertising and third-party content syndication vendors
• Campaign Reporting & Analysis: Review marketing performance using metrics and analytics, making recommendations and adapting marketing plans to incorporate best practices
• Lead Management: Identify issues with lead flow and pipeline progression to propose solutions to improve lead generation impact
• Marketing COE Collaboration: Coordinate with marketing partners (Centers of Excellence) across the larger marketing organization to execute on all of the aboveWhat you will need:
  • BS/BA degree
  • 3-5 years of relevant marketing experience in a B2B environment ideally with experience in a service or solutions-oriented businesses or technology
  • Proven experience supporting the development of successful integrated marketing or demand generation programs
  • Project management, communication, analytical and interpersonal skills
  • Ability to define problems, collect data, establish facts, and draw valid conclusions
  • An entrepreneurial orientation with the ability to apply creative approaches to marketing innovative products
  • Strong analytical and communications skills
  • This individual must be adaptable, persuasive, tenacious, and perceptive and be able to execute a well-developed plan
  • Ability to be flexible and work effectively in a collaborative fast-paced, fast-changing environment
  • Proficient with MS Office (Excel and PowerPoint)
  • Experience with Eloqua, Adobe Experience Manager, LinkedIn Campaign Manager, Google Analytics, PowerBI, Salesforce and SalesLoft is preferred but not requiredWhat you will get:
    • Competitive salary, generous paid time off policy, charity match program, Medical, Dental & Vision Plans, Parental Leave, Employee Assistance Program (EAP), 401K matching and more!
    • Collaborative, team-oriented culture that embraces diversity
    • Professional development and unlimited growth opportunities#LI-AF5#GSSO#HybridWho are we?At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.Since our founding in 1979, we've grown to more than 20,000 associates globally who support -15,000 client enterprises in -90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.What makes Gartner a great place to work?Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a .What do we offer?Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.In our hybrid work environment, we provide the flexibility and support for you to thrive - working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.Ready to grow your career with Gartner? Join us.Gartner believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is 62,000 USD - 87,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. Our talent acquisition team will provide the specific opportunity on our bonus or incentive programs to eligible candidates. We also offer market leading benefit programs including generous PTO, a 401k match up to $7,200 per year, the opportunity to purchase company stock at a discount, and more.The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company's career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to.Job Requisition ID:96606By submitting your information and application, you confirm that you have read and agree to the country or regional recruitment notice linked below applicable to your place of residence.Gartner Applicant Privacy Link: https://jobs.gartner.com/applicant-privacy-policyFor efficient navigation through the application, please only use the back button within the application, not the back arrow within your browser. More...

          

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