Director of Lifecycle Marketing - Boca Raton Florida

Company: VirtualVocations
Location: Boca Raton, Florida
Posted On: 02/06/2025

A company is looking for a Director of Lifecycle Marketing to lead their patient lifecycle marketing strategy and execution.



Key Responsibilities

Develop and execute lifecycle marketing strategies to acquire new patients and improve appointment attendance
Lead and mentor a team of lifecycle marketers while collaborating with cross-functional partners
Analyze and report on program performance, ensuring compliance with HIPAA regulations


Required Qualifications

Bachelor's degree or relevant experience
7+ years of experience in consumer lifecycle marketing with a focus on email and SMS
3+ years of team management experience
Deep experience in Iterable and lifecycle marketing tools
Strong analytical skills with proficiency in SQL and BI tools More...

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