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MULTI-MEDIA ACCOUNT EXECUTIVE, AJC - Powder Springs Georgia
Company: Cox
Location: Powder Springs, Georgia
Posted On: 11/09/2024
The AJC's mission is to be the most essential and engaging source of news and information for the people of Atlanta, of Georgia and of the South. To achieve that mission, we will transform ourselves from a storied daily newspaper into a modern media company.
The Multimedia Account Executive will represent and sell the entire AJC sales portfolio (print - newspaper/magazines; direct mail/direct marketing; digital - not limited to websites [i.e., AJC.com], email marketing, SEO/SEM; Reach Extension; Native Advertising/Sponsored Content; and mobile; and much more). The AE is directly responsible for developing assigned markets/categories; growing and increasing revenues from high potential prospects and existing accounts. Their primary responsibility will be to achieve stated product revenue goals by applying audience-based solutions to meet or exceed their clients' needs. They will work with the primary client contact to develop, present, close and execute client solutions across the portfolio. This individual will be an experienced field sales representative with digital and/or media knowledge. The candidate should possess good communication skills (oral and written) as well as the ability to exceed specific activity metrics and revenue goals. Primary method of customer contact will be sales calls as well as phone calls and emails.
Responsible for complete sales cycle including prospecting, presenting, closing & retaining business across the entire portfolio including print and digital products.
- Responsible for growing business with existing accounts and diversifying client spend to entire product portfolio.
- Responsible for growing business from new accounts.
- Assess customers/prospect's needs and recommend most suitable application of products to satisfy stated needs.
- Will collaboratively work with the primary client contact to develop, present, close and execute audience-based solutions across the portfolio.
- Communicate specific product specifications and processes to clients and internal partners to insure quality and timely execution of purchased products.
- Work to identify and qualify customers and prospects having significant revenue generation potential for products.
- Evaluate product offerings against customer's needs, budget and competitors' offerings.
- Utilize a sales automation system to manage day-to-day activities and update management of such activity through system generated activity reports.
- Consistently meet or exceed management defined activity, revenue and product goals. Exceed monthly revenue goals.
- Demonstrate a level of digital competency and aptitude in new digital media including:
- Programmatic (buying, planning and reporting tools)
- Native (buying, planning and reporting tools)
- Mobile media (buying, planning and reporting tools)
- Social media (buying, planning and reporting tools)
- SEM (buying, planning and reporting tools)
- Video/Audio (buying, planning and reporting tools)
- Digital Services
- Knowledge of print media landscape including competitive publications.
- Demonstrate a working knowledge of real time bidding, trading desks and audience based selling solutions.
- Demonstrated ability to keep abreast of new digital technology and the application to clients' needs.
- Frequent local travel required.
- Meet management and/or process defined deadlines.
- Demonstrate focused daily activity.
- Demonstrate an understanding of the AJC/CMG business offering.
- Demonstrate an understanding of and remain current with the print and online media market. Training & Development
- May assists Sales managers to develop other account executives in either digital or print knowledge, depending upon own expertise; and/or sells techniques.
- May assist with training new AE's on the product portfolio and positioning of ad products.
- May be assigned other duties as needed. Minimum Requirements
- Bachelor's degree in a related discipline and 4 years' experience in a related field. The right candidate could also have a different combination, such as a master's degree and 2 years' experience; a Ph.D. and up to 1 year of experience; or 8 years' experience in a related field.
- Prefer experience in one or more of following sales fields: digital product sales; digital services sales, digital and/or print media; direct marketing
- Media sales industry knowledge preferred.
- Prior traditional advertising sales experience, a plus.
- Demonstrated record of success in a goal oriented, highly accountable environment.
- Demonstrated record of success cold calling for new business.
- Superior sales and phone skills, excellent verbal and written communication skills.
- Ability to work independently and effectively as part of a team.
- Must be able to work in highly collaborative environment.
- Solid ability to identify new revenue opportunities
- Excellent analytical capabilities.
- Strong organizational skills with an attention to detail
- Strong customer service skills providing quick response time and accurate issue resolution.
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