Demand Generation Manager - Alpharetta Georgia

Company: VirtualVocations
Location: Alpharetta, Georgia
Posted On: 11/16/2024

A company is looking for a Director of Demand Generation to lead marketing efforts in a specific industry division.



Key Responsibilities

Develop and oversee inbound demand generation campaigns, ensuring alignment with business unit goals
Integrate new business units with demand generation strategies and standardize lead management processes
Track performance metrics and mentor marketing teams to optimize campaigns and vendor relationships


Required Qualifications

8+ years of experience in demand generation or digital marketing within the SaaS industry
Proven track record of successful demand generation campaigns and achieving lead generation targets
In-depth knowledge of demand generation tactics, including email marketing, SEO/SEM, and marketing automation
Experience with marketing automation platforms and building a martech stack
Strong analytical skills to interpret data and make data-driven decisions More...

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