Demand Generation Specialist - Marietta Georgia

Company: VirtualVocations
Location: Marietta, Georgia
Posted On: 01/27/2025

A company is looking for a Demand Generation Specialist II to support B2B demand generation programs focused on product-led growth strategies.



Key Responsibilities

Execute targeted multichannel campaigns, including email communications and nurture sequences
Manage the lead lifecycle, including lead capture, scoring, nurturing, and enrichment
Monitor and analyze campaign performance metrics to optimize engagement and conversion rates


Required Qualifications

Bachelor's Degree or equivalent in Marketing, Business, or Advertising preferred
3-5 years of experience in demand generation, marketing automation, or a related field
Hands-on experience with marketing automation tools and CRMs
Experience with product-led growth funnels and SaaS/B2B environments is highly desirable
Working knowledge of HTML and CSS More...

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