Head of Marketing Analytics - Atlanta Georgia

Company: InterContinental Hotels Group
Location: Atlanta, Georgia
Posted On: 01/27/2025

Hotel: Corp Atlanta Ravinia, Three Ravinia Drive, Suite 100, 30346Support Global and Regional Marketing Teams with measurement and analytics.Key Accountabilities

• Lead the marketing analytics and measurement function to improve IHG's global and regional marketing effectiveness.
• Provide strategic oversight of campaign performance analysis, deliver actionable optimization recommendations and champion data-driven decision marketing across all marketing channels and tactics.
• Partner with the data science team to develop cross-channel marketing optimization and measurement models (ex. Media Mix) to drive improvements to marketing ROI.
• Cultivate strong relationships with Marketing, Product & Technology and other Data & Analytics teams.
• Lead, mentor and develop a team of talented analysts, fostering a high-performance culture.
• Present findings to executive leadership.What We Need From You:Education
  • Bachelor's or master's degree in marketing, business analytics, statistics or other related fields; advance degrees a plus.Critical Expertise & Experience
    • 8-10 years progressive work-related experience with marketing or digital analytics.
    • 5 to 7 years managing teams and/or significant complex projects.
    • Experience in engaging cross functional working partnerships in a global organization.
    • Strong decision making, influencing/consensus building and analytical skills.
    • Strong leadership, team building, interpersonal and communication skills.Technical Skills and Knowledge
      • Experience in developing data driven insights, using advanced measurement techniques and implementing testing methodologies.
      • Proficient in data analytics tools and platforms (SQL, Python, Adobe Analytics).
      • Knowledge of travel and hospitality industry a plus.Location - Our hybrid work structure is an expectation of three days a week in the Atlanta GA office. This expectation may be adjusted to evolve with the changing needs of the business.The salary range for this role is $100,000 - $225,000. This role is also eligible for bonus pay. In addition, we offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401k, and any other benefits to eligible employees.At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You'll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there's Room for You at IHG.Over recent years, we've transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love. We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That's why here at IHG, we give our colleagues flexibility and balance - working in a hybrid way, blending office and remote working collectively. We recognize that every role is different, that's why leaders work with teams to determine how and when they collaborate.We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.
        #J-18808-Ljbffr More...

            

        ---

        Register an account with us and set up job agents! We'll email you immediately when jobs like this are posted on our site.

        ---