AVP Consumer Engagement Marketing - Marietta Georgia

Company: VirtualVocations
Location: Marietta, Georgia
Posted On: 01/29/2025

A company is looking for an AVP of Consumer Engagement Marketing.



Key Responsibilities

Lead and develop a B2B Customer Engagement Marketing team focused on accountability and innovation
Transform marketing strategies to drive measurable ROI and effective customer engagement
Establish KPIs and analyze campaign performance for continuous improvement


Required Qualifications

15+ years of experience in B2B or B2B2C marketing, preferably in financial services or related industries
Bachelor's degree in marketing, business administration, or a related field; MBA preferred
7+ years of experience in Email, Marketing Automation, and CRM
Proven success in developing strategic marketing initiatives that drive business growth
Strong understanding of B2B sales cycles and customer experience methodologies More...

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