Associate Director of Programmatic - Atlanta Georgia

Company: VirtualVocations
Location: Atlanta, Georgia
Posted On: 01/31/2025

A company is looking for an Associate Director of Programmatic, responsible for expanding programmatic service offerings and driving strategic vision.



Key Responsibilities

Develop and implement comprehensive programmatic strategies to enhance digital advertising capabilities
Collaborate cross-functionally to align programmatic initiatives with overall business objectives
Establish and analyze key performance indicators (KPIs) for campaign performance optimization


Required Qualifications

7+ years of experience in programmatic roles at publishers, advertising agencies, or ad tech companies
2+ years of people management experience, effectively inspiring and coaching teams
Experience driving programmatic growth with budgets over $50k/month in B2B/SaaS
Proven track record in programmatic media planning and building measurement frameworks
Recent hands-on expertise in building and optimizing campaigns in DSPs, preferably TTD and DV360 More...

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