Senior Customer Marketing Manager - Marietta Georgia

Company: VirtualVocations
Location: Marietta, Georgia
Posted On: 02/03/2025

A company is looking for a Senior Customer Marketing Manager to enhance customer retention and loyalty through targeted marketing strategies.



Key Responsibilities:

Develop and execute customer-centric, multi-channel marketing programs to drive engagement and improve retention
Create targeted marketing campaigns that nurture customer relationships and promote advocacy
Gather and analyze customer feedback to inform and optimize marketing efforts


Required Experience & Qualifications:

Bachelor's degree in Marketing, Business, Communications, or a related field
8 - 10 years of experience in customer marketing or retention marketing, preferably in a B2B, IT, or SaaS environment
Proven track record of successful customer retention strategies and marketing campaigns
Strong understanding of customer journey mapping and lifecycle marketing
Experience with CRM platforms and analytics tools More...

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