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Brand Manager, Marketing & Innovation, Babybel & The Laughing Cow - Chicago Illinois
Company: Bel Group Location: Chicago, Illinois
Posted On: 11/01/2024
Brand Manager, Marketing & Innovation, Babybel & The Laughing CowBel, makers of iconic cheese brands including Babybel, The Laughing Cow, and Boursin, is a growing global company that values your contributions, strives to create a sense of belonging for everyone, and offers career growth and development opportunities, as well as competitive total compensation and meaningful well-being benefits from day one. For All, For Good, our company signature, reflects Bel's commitment to sustainability and healthier and responsible food for all.This role requires collaboration with internal and external partners to champion innovation initiatives and cultivate an innovative culture within the organization.This is a hybrid role based in our Chicago Loop office.Essential Duties and Responsibilities - Innovation Pipeline Development: Facilitate creation of a multi-year local US innovation pipeline that aligns with brand strategies.
- Global Innovation Rollout: Lead the localization of globally-led innovations.
- Consumer-Centricity: Demonstrate a deep curiosity for trends and insights that lead to innovative product ideas.
- Strategic Marketing Fundamentals: Develop and validate launch strategies for new product launches.
- Business Case Development: Build and analyze a 3-5 year volume projections, pricing strategies, and trade plans.
- Cross functional leadership: From brief to post-launch.Qualifications and Competencies
- Startup mindset: Ability to constantly challenge the status quo.
- Consumer and Market Curiosity: Seek out new insights and ideas.
- Organizational agility, communication, and interpersonal skills: Action-oriented, collaborates effectively.Position Requirements
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