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Director, Growth Marketing - Chicago Illinois
Company: Sittercity
Location: Chicago, Illinois
Posted On: 11/07/2024
What You'll DoWe are looking for a strategic and data-driven Director of Performance Marketing to lead our paid media efforts and drive growth. This role will focus on managing the strategy & execution of paid media campaigns across multiple channels, optimizing ad performance, and aligning our performance marketing strategy with revenue goals. You'll be responsible for maximizing ROI, analyzing performance, and adapting campaigns to achieve consistent, measurable growth. You will build a team of channel managers and performance agencies, as well as work across functions to drive holistic user growth across the product suite.You'll have an opportunity to fast track your growth and development in an organization with a mission that has real positive social impact and aggressive business goals. If you're excited about growing revenue at a purpose-driven organization, this is the right role for you!Responsibilities: Partner with key stakeholders to develop omni channel campaign strategies that drive results. Develop and execute paid media strategies across channels, including Google Ads, Facebook, Instagram, video, podcast, and other relevant platforms to drive qualified traffic and user acquisition. Develop life cycle strategies and executions that ensure top performance of paid channels. Manage the paid media budget, how it is allocated across tactics, and the forecasted results, continuously optimizing for maximum ROI and cost per acquisition (CPA). Collaborate with the creative team to develop and test new ad creatives, ensuring alignment with brand voice and audience needs. Set up and optimize campaigns, including ad copy, keywords, bidding strategies, and targeting criteria for effective reach and engagement. Develop a robust experimentation process and implement A/B tests across ads and landing pages to maximize conversion rates and increase campaign efficiency. Work closely with the analytics team to define our attribution model for best impact and measure, report, and analyze performance metrics, turning data insights into actionable strategies. Stay up-to-date with industry trends, testing new ad platforms and tools to ensure we remain competitive and on the cutting edge of paid media. Monitor competitors and industry benchmarks, adjusting our approach to maintain and grow market share. Partner closely with Product and Engineering teams to build holistic user experiences and solutions that drive organic growth through all stages of the user journey. Partner with creative and brand marketing team members to develop strong messaging and storytelling for branded direct response ads; Provide a constant feedback loop on creative performance to inform new ideas to iterate messaging. Recruit and lead a team of skilled performance marketers to drive marketing strategy, campaign ideation, execution, and analysis, continually raising the bar on technical and analytical skills.Qualifications: Bachelor's degree in Marketing, Business, or a related field; MBA or relevant certifications (Google Ads, Facebook Blueprint) are a plus. 7-10 years of experience in performance marketing, with a proven track record of managing and scaling paid media campaigns. Hands-on experience with Google Ads, Meta and paid social with a focus on DTC e-commerce. Experience managing lifecycle programs. Deep familiarity with digital marketing and customer acquisition metrics and attribution including LTV, CAC/CPA, CPC, CPM, and ROAS optimizing for improving profitability. Strong analytical skills with the ability to interpret complex data and turn insights into strategies. Experience managing multi-channel ad budgets and optimizing for KPIs such as ROAS, CPA, CTR, and CVR. Knowledge of digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and data visualization tools (Tableau, Looker, etc.). A collaborative, results-oriented mindset, able to work effectively with cross-functional teams. Exceptional, people-first leader, able to coach teams to be their best. Familiarity with the childcare or family services industry is a plus but not required. Expert user of spreadsheets, Google analytics, Segment, and Looker tools to drive insights and ultimately results.Sittercity is thrilled to be recognized on 2021 List of Top Employers Winning Tech Talent! It's been a tumultuous year but our commitment to prioritizing equity, efficiency, and transparency in the hiring process allowed us to continue to attract and hire amazing talent.
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