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Associate Director Marketing, Student Recruitment and Global Outreach - Chicago Illinois
Company: Mosaec
Location: Chicago, Illinois
Posted On: 11/09/2024
Location: Chicago, IL
Job Description: Works collaboratively and as a project manager across team members in marketing, recruitment, operations, and analytics. Has a keen understanding of awareness building at the top of the funnel for degree and/or non-degree/short-term programs, and how to create effective nurturing campaigns for different populations.
Performs the following marketing functions:
Multi-channel marketing communications/advertising
Web blogs or digital marketing
Market research
Development or review and update of the marketing infrastructure
Management of external sales agency relationships
Monitors, analyzes, and reports on sales and circulation activity. Analyzes possible solutions using standard procedures. Provides support for marketing budget management, tracking payments, purchase orders, monitoring costs of external vendors and contract employers, and projecting future costs. Monitors multiple deadlines on a daily basis to ensure projects are on schedule and expectations are aligned for a variety of print and digital projects, working with both internal and external staff for design, writing, and copy editing.
Supports the sales enablement function of the SRGO marketing team by updating key materials used by the recruitment team, and conducting and presenting competitor research. Conducts research, analyzes data, and monitors industry trends and best practices to implement, test, and refine strategies, with specific knowledge of competitor programs. Keeps abreast of trends in digital marketing, ensuring Harris is leveraging new and emerging channels to reach and engage prospective students.
Project manages the revision and development of new pieces to be used for print media, social, video, website, blog, and other communications throughout the admissions cycle. Experience with editing and excellent attention to detail. Collaboratively develops recruitment event strategy, elevating the profile of the Harris School in key markets while driving enrollment and project managing virtual and in-person events, helping to manage event calendar, logistics, inventory, design of promotional materials, and key outreach initiatives to increase event attendance.
Develops one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external websites. Develops marketing communications, advertising, or publicity strategy. Plans and coordinates the development and production of marketing campaigns, ensuring deadlines and budgets are met. Designs, writes, and edits high profile or high visibility marketing materials, which may include press releases, book jacket copy, blogs, or other web material. Performs other related work as needed.
Preferred Qualifications:
Education: Bachelor's degree.
Experience: Four or more years of experience in marketing or communications. Experience with new non-degree program launch and marketing. Experience with programmatic and strategic event planning and execution. Multicultural environment and with diverse clients. Familiarity with higher education environment and knowledge of the University of Chicago. Writing or editing in a professional setting. Project management and working with external contractors or vendors.
Preferred Competencies:
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