B2B2C Marketing Strategy Lead - Lincolnwood Illinois

Company: VirtualVocations
Location: Lincolnwood, Illinois
Posted On: 11/15/2024

A company is looking for a CVP - Strategy, B2B2C Marketing.



Key Responsibilities

Develop and implement the marketing strategy and multi-year roadmap
Manage a team responsible for employer and consumer campaign strategies from innovation to execution
Collaborate with matrix partners to inform strategy and optimize marketing effectiveness


Required Qualifications

Bachelor's degree in marketing or business; MBA preferred
7-10 years of experience in group insurance (Life, Accident, Disability, and Voluntary)
Experience in demand/lead generation tools based on revenue generation
Proven program and people management skills
Demonstrated analytical competencies to leverage performance analytics More...

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