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Head of Content & Creative - Evanston Illinois
Company: Zs Associates
Location: Evanston, Illinois
Posted On: 11/15/2024
ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, our most valuable asset is our people. Here you'll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers, and consumers worldwide. ZSers drive impact by bringing a client-first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning; bold ideas; courage and passion to drive life-changing impact to ZS.Position SummaryWe are seeking an innovative and collaborative leader with a track record of building creative teams. The Content & Creative Director is responsible for developing the overall creative strategy and execution for the ZS brand, reporting into the Sr. Director of Digital, Design & Experience. In this role, you will be embedded as a critical member of the marketing & communications leadership team, working to ensure marketing strategies can be translated into inspiring content and creative campaigns to help ZS stand out amongst the competition. This role will oversee a team of 25+ individuals, including senior managers, over the content strategy & creative design teams - requiring a unique blend of experience in strategy, design, positioning, and hands-on involvement to help evolve and grow the brand.Responsibilities: Develop/evolve the overall content & creative strategy for ZS, ensuring alignment with the company's mission, vision, brand, and GTM strategy. Define key performance indicators, report on challenges/opportunities, and refine strategy accordingly. Inspire, enable, and energize a world-class content & design team across the US and India, fostering a collaborative and innovative work environment setting clear goals, while inspiring innovation. Build a strategy for leveraging AI and outsourcing work to extend the team's capabilities. Lead agency resources as an extension of the internal team. Work closely with internal clients to understand their needs and requirements. Work with the team to translate client briefs into original creative ideas. Elevate the quality of our promotional assets (including video, print, digital & social, etc.) helping to make ZS stand out amongst the competition and enhance the company's brand reputation. Contribute as a key member of the marketing & communications leadership team - offering ideas to improve overall GTM effectiveness. Lead a traffic team to effectively staff projects and manage timelines while maintaining quality and balancing resources and budgets.Qualifications: 15+ years in content strategy and/or creative roles. At least 10 years of management experience, including leading large teams. B2B, agency, and global experience preferred. BS required, MBA or other advanced degree preferred. Proven leadership and management skills are essential for guiding and inspiring a diverse team of writers and designers to achieve exceptional results. Strategic mindset to analyze market trends, consumer insights, and competitive landscape to inform creative direction. Demonstrated expertise in crafting innovative and impactful content strategies that differentiate the brand in the market. Strong executive-level communication and interpersonal skills to foster collaboration with senior leaders across the firm. Experience in building and leading high-performing teams, driving accountability while fostering a collaborative and inclusive work environment. Proactive approach to seeking feedback and adapting creative solutions based on insights and feedback. Proficiency in developing and refining creative concepts, from ideation to final delivery, across various content formats and channels. Strong project management skills to oversee the end-to-end creative process, ensuring projects are delivered on time and within budget. Experience in working with external vendors, agencies, or freelancers to supplement internal creative capabilities. Ability to flex schedule to work early morning hours to collaborate with the team in India. Ability to travel to India at least once per year.Perks & Benefits:ZS offers a comprehensive total rewards package including health and well-being, financial planning, annual leave, personal growth, and professional development.Considering applying?At ZS, we're building a diverse and inclusive company where people bring their passions to inspire life-changing impact and deliver better outcomes for all. If you are interested in joining us, we encourage you to apply even if you don't meet 100% of the requirements listed above.To Complete Your Application:Candidates must possess work authorization for their intended country of employment. An online application, including a full set of transcripts (official or unofficial), is required to be considered.NO AGENCY CALLS, PLEASE.Find Out More At:www.zs.com
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