Salesforce Marketing Cloud Technical Lead (Hybrid) New Chicago, IL - Chicago Illinois

Company: Tbwa Chiat/Day Inc
Location: Chicago, Illinois
Posted On: 01/10/2025

Salesforce Marketing Cloud Technical Lead (Hybrid)Chicago, ILAt Enova, we understand the power of personalized marketing and the critical role that Salesforce Marketing Cloud plays in delivering impactful, data-driven customer experiences. We are seeking a dynamic Marketing Cloud Technical Lead who is passionate, innovative, and eager to optimize and enhance our Marketing Cloud platform to drive growth and improve lifecycle marketing performance.Do you thrive on solving complex technical challenges and building scalable solutions? So do we! In this role, you'll work closely with cross-functional teams-including Lifecycle Marketing, Analytics, Product, Tech, and Strategy & Operations (S&O)-and play a key part in translating business objectives into technical implementations. Your expertise will help improve automation, enhance data processes, and enable the team to deliver seamless customer journeys. At Enova, innovation is at the heart of what we do, and we want you to help elevate our marketing capabilities by exploring new platform features, improving operational workflows, and driving continuous improvement in our Marketing Cloud ecosystem.As the Marketing Cloud Technical Lead, you will own the technical architecture and development of Salesforce Marketing Cloud, ensuring seamless integrations, data accuracy, and robust automations to support the Small Business Team (OnDeck and Headway Capital). This includes managing advanced customizations, designing data models, optimizing performance, and enabling sophisticated lifecycle marketing journeys. If you're excited about leveraging cutting-edge technology to elevate customer engagement and have a proven track record in Marketing Cloud, this is the opportunity for you!Responsibilities:

• Leading and ensuring the successful execution of Salesforce Marketing Cloud from a technical standpoint.
• Manage and oversee the technical design, roadmap, development and operations of Salesforce Marketing Cloud MarTech and data capability to support campaigns and journey programs.
• Lead Marketing Cloud data modeling and architecture including data extension modeling and cross-product data architecture & mapping.
• Identify and execute improved data flows between platforms to generate increased automation and personalization.
• Structuring data to support automated journeys, segmentation, and dynamic content for lifecycle campaigns like onboarding, retention, or win-back efforts.
• Foster an agile and collaborative environment that prioritizes fast execution and continuous improvement of SFMC MarTech and data capability.
• Act as internal team pro to interface with internal & external SF & SFMC team.
• Collaborate with business and marketing teams to gather and translate business requirements into technical specifications.
• Hands-on approach to executing improvements to platforms that interact with the SFMC product.Requirements:
  • Bachelor's degree in Marketing, Business, or Finance.
  • 6-10 years experience in SFMC, MarTech, Sales Platform Enablement CRM, or a related field, preferably in financial services or subscription-based businesses.
  • Expertise working with SalesForce and Snow Flake. Ability to use the Sales Cloud data model and objects to power Marketing Cloud. Understanding of multi-cloud solutions and data integrations.
  • Expertise with SMS and is well versed in the best practices of CAN-SPAM and TCPA laws.
  • Proven ability to interpret and analyse complex information, extract meaningful insights and evaluate options for decision making. Curiosity as a cornerstone of your work, inspiring you to ask questions, explore new ideas, and innovate in collaboration with others.
  • Proven analytical mindset to set, monitor, and evaluate success metrics across email and SMS always-on and campaigns.
  • The mindset of a CRM marketer (not exclusively a tech mind) and have the ability to flex into building campaigns across email and SMS when team bandwidth requires it.
  • The ability to lead cross-functional teams, influence stakeholders, and build strong partnerships to achieve shared goals.
  • A self-motivated and autonomous approach, with a proven ability to manage multiple initiatives, deliver results, and drive projects to completion.About Enova:Enova International is a leading financial technology company that provides online financial services through our AI and machine learning-powered Colossus platform. We serve non-prime consumers and businesses alike, while offering world-class technology and services to traditional banks-in order to create accessible credit for millions.Being a values-driven organization is at the core of Enova's success. We live our values by listening to our customers, challenging assumptions, thinking big, setting high expectations, and hiring and developing the best. Through our values and our commitment to making Enova an awesome place to work, we maintain an environment of inclusion and culture where our employees can thrive. You can learn more about Enova's values and culture here.It is our policy to provide equal employment opportunity for all persons and not discriminate in employment decisions by placing the most qualified person in each job, without regard to any other classification protected by federal, state, or local law.
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