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Director of Sales & Advertising - Chicago Illinois
Company: Lyric Opera of Chicago
Location: Chicago, Illinois
Posted On: 01/11/2025
REPORTS TO: Senior Director of Marketing & Audience DevelopmentSTATUS: Full time, ExemptThrough artistic excellence coupled with innovative, relevant programming; initiatives to connect with and grow new audiences; engagement with communities to ignite creativity across Chicago; and a modernized Opera House that is the setting for truly great experiences, Lyric is leading the advancement of opera. This collaborative vision will deliver ever more exciting, thought-provoking, and inclusive audience and community experiences - while increasing the gravitational pull of our art form, company, and city.Lyric Opera is searching for a seasoned arts, entertainment, or cultural marketing expert to fill the role of Director of Sales & Advertising. Reporting to the Senior Director of Marketing & Audience Development, this position is charged with the development and implementation of short and long-term strategic marketing plans aimed at maximizing ticket sales and revenue for Lyric's season performances. This individual will drive tactical work in support of Lyric's marketing plan, including direct mail, e-marketing, media development and trafficking, promotions, and partnerships.DUTIES AND RESPONSIBILITIES: - Demonstrate leadership in accordance with Lyric's mission and vision.
- Work in collaboration with the Senior Director of Marketing & Audience Development and Vice President, Marketing & Communications to conceive and oversee innovative marketing plans to accomplish established marketing and sales objectives.
- Achieve revenue and ticket goals by planning, developing, implementing, and evaluating advertising, direct mail, e-marketing, and promotional activity action plans.
- Establish metrics and track goals and benchmarks by maintaining reports for revenue and sales.
- Assist with providing forecasts, revenue tracking, and expenditure reviews to ensure plans are on track.
- Coordinate detailed schedules, timelines, costs, and expected ROI for each action item. Adjust program based on sales projections and actual ROI.
- Manage customer-focused direct response channels, including e-marketing, direct mail, and other media.
- Write copy for direct marketing, advertising, and collateral materials tilted to a wide range of segments.
- Work in conjunction with Lyric's in-house digital marketing team on scheduling and content related to digital and social advertising, social and SMS platform messaging.
- Work in conjunction with Lyric's media buying agency to determine media mix, including print, radio, television, digital, outdoor, and promotional spending.
- Articulate sound messaging strategies within campaigns that integrate both customer and show insights.
- Collaborate with fellow marketing staff to develop strategic partnership activities and implement the plan on identified opportunities.
- Craft and implement strategies for customer acquisition, activation, retention, and win back marketing through CRM segmentation and database exploitation. Increase cross-season attendance by spearheading targeting customer segments with customized messaging and personalized content.
- Oversee creation of all advertising materials, including photos, video, and written descriptions.
- Participate in the development of annual marketing budgets.
- Contribute to pricing strategy for both subscriptions and individual show sales.
- As part of a team, provide oversight for marketing operational systems including project management, proofing, and organizational software.
- Manage and mentor a team of three marketing roles that support sales, advertising, and marketing functions, including the Manager of Art Direction and Visual Identity; Marketing Project Manager; and Marketing Associate for Advertising and Promotions.
- These duties may change as Lyric's leadership identifies the need at any time.KNOWLEDGE AND SKILLS:
- Bachelor's Degree from an accredited college or university in Marketing, Arts Marketing, or equivalent experience.
- More than 5 years of marketing experience with at least 2 years of managerial experience with proven successes in the development and execution of integrated marketing campaigns across multiple channels.
- Working knowledge of and comfort working with:
- CRM expertise (Tessitura a strong plus)
- Microsoft suite of products
- Project management and proofing platforms (Asana and/or Ziflow a plus)
- Strong communication, time management, leadership, interpersonal and organizational skills.
- Experience in writing compelling sales copy for multiple platforms. (Samples required as part of interview process.)
- Passion for the performing arts, especially opera.
- Effective budgeting skills and a demonstrated ability to work with limited resources while still being creative and effective.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Ability to prioritize work, use good judgment, pay attention to detail, demonstrate a strong sense of urgency, and carry projects through to completion in a timely manner.
- Results-oriented team player with the ability to take initiative and drive programs.
- Subject matter expert in consumer behavior and direct marketing principles.
- Must be highly self-motivated and capable of working independently and collaboratively.
- Must thrive in a fast-paced, multi-channel environment.WORK CONDITIONS:
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