Associate Director, Experience Strategy - Chicago Illinois

Company: RAPP
Location: Chicago, Illinois
Posted On: 01/15/2025

RAPP Chicago is looking for an Associate Director, Experience Strategy to join our award-winning Experience Strategy team.WHO WE ARE:We are RAPP - world leaders in activating growth with precision and empathy at scale.As a global, next-generation precision marketing agency, we leverage data, creativity, technology, and empathy to foster client growth. We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual's needs, beliefs, behaviors, and aspirations.We foster an inclusive workplace that values diversity and emphasizes personal well-being.HOW WE DO IT:At RAPP, our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content, and connected decisioning.Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it - ensuring we're able to activate authentic customer connections for our clients.Part of Omnicom's Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.YOUR ROLE:The Associate Director of Experience Strategy is a key leadership role responsible for bridging the gap between marketing initiatives and sales team efforts. This position focuses on creating a seamless customer journey by integrating CRM systems, leveraging data analysis, and optimizing system integrations to drive business growth. The ideal candidate will possess deep expertise in marketing strategy, CRM platforms, data analytics, and cross-functional collaboration.YOUR RESPONSIBILITIES:

• Lead the development of Marketing to Sales strategy across large, complex clients.
• Own all strategic deliverables across the account, such as annual strategic plans, campaign strategies, creative briefs, customer journeys, or personas.
• Have the confidence, gravitas, presentation, and relationship-building skills to drive change across client stakeholders and build the vision for CRM.
• Partner with Marketing Sciences to develop integrated test and measurement plans.
• Contribute to strategic recommendations on core CRM technologies (CDPs, journey orchestration tools, etc.) in partnership with technology team members.
• Be a champion for CRM strategy within the office, network, and Omnicom at large.
• Act as a liaison between account, client, technology, and marketing science teams to ensure cohesive execution of strategies.
• Facilitate regular communication and workshops to foster alignment and collaboration across teams.
• Strategically build client relationships and trust, and proactively identify business opportunities.
• Contribute to growing our thought leadership program.
• Contribute to a working environment in which diversity, unique perspectives, collaboration, and 'jumping in' thrives.REQUIRED SKILLS:
  • Specific experience in CRM strategy development, owning the client's strategy from conception to delivery.
  • Experience managing and owning the development and delivery of strategic deliverables (annual plans, customer journeys, creative briefs, etc.) across complex client accounts.
  • Confidence in working with senior clients on complex projects with impressive presentation skills, gravitas, and credibility.
  • Strong understanding of the data-driven marketing landscape and a desire to invent the future of marketing.
  • Strong analytical skills and experience with data visualization tools (e.g., Tableau, Power BI).OTHER REQUIREMENTS:
    • You'll have a track record of getting things done - you'll need to be a driving force behind our desire to 'keep our clients ahead of the game'. We want you to challenge their conventions and bring their strategies to life.
    • Interpersonally savvy - you will need to be able to handle the client on your own, lead projects, and be their trusted advisor at RAPP.
    • Team leadership and guidance - you will need to be the organizer and driver of a cross-discipline team that has to wade through complicated, interconnected projects with multiple client stakeholders.
    • You'll support the rest of the team in their professional development by inputting to and quality controlling their delivery.Our hybrid work model:RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave, and disability benefits. For more information regarding Omnicom benefits, please visit . A reasonable estimate of the salary for this role, at the time of posting, is $110,000 - $132,000. This range is specific to Chicago and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications, etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply."As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status."NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
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