Senior Product Marketing Manager - Segmentation - Chicago Illinois

Company: ENGINEERINGUK
Location: Chicago, Illinois
Posted On: 01/16/2025

Senior Product Marketing Manager - SegmentationEmployer: Expedia GroupLocation: Chicago, Illinois, United StatesSalary: USD 155,000.00 - 217,000.00; USD 248,000.00Closing date: 27 Dec 2024Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.Why Join Us?To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.Introduction to the team:The B2B product marketing team is looking for a motivated Senior Product Marketing Manager with experience in developing and owning segmentation. Your objective is to develop a deep understanding of our partners through research and to launch an internal go-to-market spanning across the hotel business and ultimately, other lines of business. You will use insights to create relevant, solution-based messaging and positioning for the segments, and drive adoption and growth for our products.In this role, you will:

• Lead our partner segmentation strategy, including building and launching the internal go-to-market plan.
• Collect qualitative and quantitative insights to influence segmentation decisions, collaborating with our User Experience Research team and external agencies.
• Partner with data science and analytics to validate research decisions, balancing business needs and partner-centricity.
• Plan the operationalizing of segments and drive adoption in partnership with product, marketing, sales enablement, and sales teams.
• Create and maintain internal-facing collateral, including personas.Experience and qualifications:
  • You have a Bachelor's degree and 8+ years (or equivalent work experience) in product, product marketing, portfolio and/or audience marketing experience, in a complex global organization, preferably in B2B technology.
  • You can balance a customer-centric mindset and focus on business needs and goals.
  • Highly functioning within ambiguity thanks to your unbridled curiosity and passion for unraveling complexity.
  • Willing to learn and eager to partner, always ensuring you bring your peers along the journey.
  • Able to capably handle numerous, complex decisions simultaneously, across multiple teams, time zones, and cultures.
  • A plus if you have experience owning an internal go-to-market strategy and/or experience in segmentation.The total cash range for this position in Austin is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, based on ongoing, demonstrated, and sustained performance in the role.Accommodation requests:If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
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