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Planning Intern - Chicago Illinois
Company: Tbwa Chiat/Day Inc Location: Chicago, Illinois
Posted On: 01/18/2025
At AbelsonTaylor Group, work that makes you feel good isn't just what we do- it's who we are. We believe that when you feel good about your work, and where you work, you bring your best self to it. That's why we create an environment where creativity thrives, teamwork flourishes, and inclusivity is more than just a value- it's a way of life.Here, you'll help propel brands that inspire health and brighter futures, all while finding the support, inspiration, and growth opportunities to reach your own potential. Together, we dream boldly, collaborate deeply, and make a meaningful difference-one idea at a time.Internship Program SummaryAre you a 2025 college graduate or rising college senior? AbelsonTaylor Group is looking for 9 Chicago area-based interns to join our 2025 Summer Internship Program, nextgenerATion .Our internship program offers a rewarding experience that fosters creativity, collaboration, and inclusivity. You'll collaborate with professionals across all levels, gaining hands-on experience to give you a competitive edge in your career. During the program, you'll have the chance to engage with teams from various departments. Additionally, you'll collaborate with fellow interns on an exciting, summer-long group project!Planning InternThe Planning team's role is to drive client business by crafting meaningful strategies born from a holistic understanding of our target audiences [Consumer, Patient, Caregiver, HCP, Payer]. We utilize primary and secondary market research to identify conscious and subconscious barriers and drivers to motivate meaningful attitudinal and behavioral change. The Planning Intern will contribute to logistic and strategic support to planners and the accounts they lead.What You'll Do - Target Identification: develop skills in understanding target attitudes, beliefs and behavior within diverse therapeutic areas
- Insight Mining: develop expertise in uncovering and utilizing target insights
- Market research: learn how to leverage market research to uncover learnings and insights
- Storytelling & creative inspiration: develop verbal, writing, and presentation skills
- Execute day-to-day activities on assigned projects, supporting Planners in the dept
- Market research administration and coordination for qualitative new business projects
- Attend/listen to qualitative interviews and provide internal team with recaps
- Collaborate with fellow interns on a comprehensive, final project to feature in your professional portfolioWho You Are
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