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Marketing Director - Chicago Illinois
Company: Lotus Concepts Management
Location: Chicago, Illinois
Posted On: 01/19/2025
Lotus Concepts Management is a dynamic and growing company known for operating some of Colorado's most exciting and sought-after hospitality venues, such as ViewHouse, My Neighbor Felix, and Wonderyard. We are seeking a talented and strategic Marketing Director to join our team in Denver, Colorado. This is an exciting opportunity for a visionary leader who thrives in a fast-paced environment and is passionate about shaping a brand's identity, driving growth, and delivering impactful marketing campaigns.What You'll Do:As the Marketing Director, you will be responsible for overseeing and driving the strategic direction of our marketing efforts across all venues. You'll lead a team, manage large-scale campaigns, and ensure consistency of the brand's messaging and presence in the market. You will leverage data-driven insights to develop innovative strategies that elevate our brand, engage with our target audience, and keep us at the forefront of Denver's hospitality scene.Your Responsibilities: Strategic Leadership: Develop, execute, and monitor integrated marketing strategies to promote Lotus Concepts Management venues, ensuring consistency across digital, social, and traditional channels. Team Leadership: Lead and mentor the marketing team, providing training, guidance, support, and professional development to enhance the effectiveness of the department. Brand Development: Oversee the continued evolution of our brand identity, ensuring it resonates with both existing and new audiences. Ensure all marketing efforts align with our brand's voice, vision, and values. Creative Campaigns: Design and launch innovative campaigns that drive awareness, engagement, and conversions. Collaborate with design, events, and operations teams to ensure high-impact creative execution. Community & Industry Relations: Build and maintain relationships with key local stakeholders, media, influencers, and community organizations. Serve as the face of Lotus Concepts for PR and partnership opportunities. Event Strategy: Work closely with the events team to strategize and oversee large-scale events, ensuring successful promotion and engagement. Data-Driven Decisions: Use analytics and consumer insights to evaluate the success of campaigns and adjust strategies as needed. Track ROI and key performance indicators (KPIs) to measure effectiveness. Digital Innovation: Stay ahead of industry trends and technological innovations to ensure our marketing strategies are cutting-edge and highly effective across all digital platforms. Budget Management: Oversee the marketing budget, ensuring that resources are allocated effectively and projects are executed within budgetary constraints. Public Relations: Manage media relationships and field press inquiries, representing the brand in interviews, media events, and other public forums.Qualifications: A Bachelor's degree in marketing, communications, business, or a related field. 7+ years of experience in a senior marketing role, with a proven track record of success (experience in the hospitality industry is preferred). Strong leadership skills with the ability to inspire, motivate, and manage a team. Expertise in developing and executing integrated marketing campaigns, both digital and traditional. Deep understanding of branding, creative development, digital marketing (including social media), and public relations. Proven ability to use data and analytics to drive decision-making and improve marketing strategies. Exceptional communication, writing, and presentation skills. Excellent project management and organizational skills, with the ability to manage multiple initiatives simultaneously. Experience with budgeting, forecasting, and financial oversight of marketing programs. Highly proficient in tools such as Google Analytics, social media management platforms, and content management systems. Strong understanding of SEO/SEM, content marketing, and social media best practices. Ability to work under pressure, meet deadlines, and maintain a positive attitude in a fast-paced environment. A creative and strategic thinker who can balance innovation with practicality.What You Bring to the Table: A deep love for Denver and its vibrant community. A vast network of local connections and the ability to draw in the city's influencers. Creativity and a keen eye for what's trending in the local scene. Excellent communication skills and a talent for relationship-building. A passion for guest service, with the ability to handle challenges with poise. The confidence to take the lead and the drive to make our venues the coolest spots in town. Working knowledge/excellence in the hospitality industry.Benefits: Disability and Life Insurance 401K Plan Marketing research and community engagement days
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