Marketing & PR Coordinator - Evansville Indiana

Location: Evansville, Indiana
Posted On: 11/21/2024

GENERAL FUNCTION: Assists in the development, execution, and tracking of marketing programs for the assigned division(s). Helps coordinate and track advertising and promotional programs.











DUTIES & RESPONSIBILITIES:





* Develop and recommend marketing initiatives to achieve marketing goals for assigned division(s).





* Coordinate the production, distribution, and maintenance of the marketing material inventory.





* Track and audit campaign results. Recommend changes for improvement and report results.





* Communicate with Affiliates and/or vendors to generate new ideas and share best practices.





* Communicate with business line personnel in a capacity of educating and training. Define various marketing initiatives in order to create awareness and generate opportunities to cross-sell to existing customer base and to increase relationships through new business development.





* Write and/or proofread various forms of communication such as newsletters, ads, flyers, brochures, statement inserts, sales collateral, sales reporting, Internet development, and conversion communication.





* Track and coordinate donation and sponsorship requests, recommending and executing appropriate donations.





* Perform any other duties as assigned.











SUPERVISORY RESPONSIBILITIES: None.











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