Paid Marketing Manager - Des Moines Iowa

Company: VirtualVocations
Location: Des Moines, Iowa
Posted On: 01/17/2025

A company is looking for a Paid Marketing Manager to expand and optimize their paid media presence across social and video channels.



Key Responsibilities

Develop and execute paid media strategies focusing on audience expansion and top-of-funnel growth
Implement and optimize audience segmentation strategies to increase engagement and conversions
Collaborate with cross-functional teams to align creative and messaging with the brand and product offerings


Required Qualifications

6+ years of digital marketing or paid marketing experience
Proven experience running paid social and video campaigns for SaaS products
Strong analytical skills with a data-driven approach to performance optimization
Experience with paid media tools and platforms, such as DV360 and Google Analytics 4
Familiarity with incrementality testing methods, such as MMM and Geo-X More...

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