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Director of Product Marketing - Des Moines Iowa

Company: VirtualVocations
Location: Des Moines, Iowa
Posted On: 01/22/2025

A company is looking for a Director of Product and Content Marketing to drive a cohesive strategy that combines content creation with effective product marketing.



Key Responsibilities

Develop and own the go-to-market strategy for product offerings, including messaging and positioning
Design and execute a content strategy that supports product marketing goals and drives brand awareness
Plan and implement integrated campaigns to drive customer engagement and product interest


Required Qualifications

At least 10 years in product marketing, content marketing, or a combined role, with a focus on strategy and execution
Proven ability to develop and execute go-to-market strategies for B2B SaaS products
Exceptional ability to translate technical product details into clear messaging
Strong content creation skills across various media types
Deep understanding of the financial services industry and digital customer engagement challenges More...

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