Lifecycle Marketing Manager - Topeka Kansas

Company: VirtualVocations
Location: Topeka, Kansas
Posted On: 01/22/2025

A company is looking for a Lifecycle Marketing Manager.



Key Responsibilities

Develop and manage the quarterly roadmap for lifecycle marketing efforts focused on revenue generation
Lead the strategy, execution, analytics, and reporting of lifecycle marketing campaigns to achieve business goals
Collaborate with cross-functional teams to ensure the availability of relevant data for personalized campaigns


Required Qualifications

Bachelor's degree in Business, Marketing, or a quantitative/technical field
4+ years of experience in developing lifecycle programs and utilizing digital marketing channels
5+ years of experience with enterprise-grade email service providers (ESP)
Experience working with cross-functional teams to achieve data-informed goals
Basic SQL experience is preferred More...

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