Marketing Insights Analyst - Lafayette Louisiana

Company: VirtualVocations
Location: Lafayette, Louisiana
Posted On: 11/20/2024

A company is looking for a Marketing Insights Analyst to lead strategic research initiatives and deliver actionable insights.



Key Responsibilities

Conduct brand positioning and perception analysis to enhance marketplace presence
Perform market segmentation and develop student personas to inform messaging and content strategies
Analyze market trends and competitive landscapes to identify growth opportunities and recommend strategies


Required Qualifications

Bachelor's degree in Marketing, Business, Social Sciences, or a related field (Master's preferred)
2+ years of experience in market research, strategy, or a similar role, preferably in education
Proven experience in brand positioning and market segmentation
Proficiency in research software and tools, such as SPSS or Tableau
Experience in global market research, particularly in North America, Latin America, and Africa More...

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