Senior Lifecycle Marketing Manager - Baltimore Maryland

Company: VirtualVocations
Location: Baltimore, Maryland
Posted On: 01/28/2025

A company is looking for a Senior Lifecycle Marketing Manager to focus on user journey strategy and lifecycle marketing efforts.



Key Responsibilities

Set the vision and strategy for lifecycle marketing, crafting comprehensive user engagement plans
Lead the design, development, and execution of marketing campaigns across various channels
Define and measure lifecycle marketing metrics to illustrate the impact of growth initiatives


Required Qualifications

5+ years of B2C lifecycle marketing experience with a proven track record in retention and revenue growth
Extensive experience in building end-to-end mobile lifecycle marketing strategies across multiple channels
Expertise in A/B testing, segmentation, and personalization for user engagement
Strong proficiency in Braze and experience with similar marketing automation platforms
Experience in cross-functional collaboration in a fast-paced environment More...

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