Director of Digital Marketing - Laurel Maryland

Company: MTM LLC
Location: Laurel, Maryland
Posted On: 02/04/2025

About Us:
Our client is a premier home remodeling company committed to transforming houses into dream homes. With a reputation for craftsmanship, innovation, and customer satisfaction, they specialize in high-quality remodeling services ranging from roofing, windows, doors, siding renovations to whole-home makeovers. They are looking for a dynamic and experienced Director of Digital Marketing to drive our online presence, lead our digital strategy, and help us expand our reach to new customers.Position Overview:
We are seeking a strategic, creative, and results-oriented Director of Digital Marketing to join a growing team. In this role, you will be responsible for overseeing and executing all aspects of our digital marketing initiatives. From developing comprehensive digital strategies to managing day-to-day operations, you will ensure that they remain a leader in the home remodeling industry while driving customer acquisition and engagement.Key Responsibilities:

• Digital Strategy & Execution: Lead the development and execution of a comprehensive digital marketing strategy, ensuring alignment with business goals and objectives.
• SEO & SEM: Oversee all aspects of SEO and SEM campaigns to increase organic search rankings and drive targeted traffic to the website.
• PPC Campaigns: Manage and optimize Google Ads, Bing Ads, and other PPC campaigns to generate high-quality leads.
• Social Media Marketing: Develop and implement a social media strategy across platforms (Facebook, Instagram, Pinterest, LinkedIn) to increase brand visibility, engage customers, and generate leads.
• Email Marketing: Create and manage email marketing campaigns, including newsletters, promotional emails, and drip campaigns to nurture leads and maintain customer relationships.
• Content Marketing: Oversee the creation of content (blogs, videos, case studies, etc.) to educate and engage potential customers while improving SEO performance.
• Website Optimization: Work closely with the web development team to ensure the website is user-friendly, optimized for conversion, and continuously improving based on performance data.
• Data Analysis & Reporting: Monitor and analyze key performance metrics (KPIs) for all digital marketing channels and provide actionable insights to improve performance.
• Lead Generation: Develop strategies to generate high-quality leads and drive conversions through digital touchpoints.
• Team Leadership: Manage a small but growing team of digital marketing professionals and collaborate with other departments, such as sales, design, and operations, to align marketing efforts with company objectives.
• Budget Management: Develop and manage the digital marketing budget, ensuring efficient allocation of resources across various channels.Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 7+ years of experience in digital marketing, with at least 3 years in a leadership role.
  • Proven experience in SEO, SEM, PPC, content marketing, email marketing, and social media strategy.
  • Strong knowledge of web analytics tools (Google Analytics, SEMrush, etc.) and A/B testing.
  • Excellent leadership and team management skills.
  • Strong understanding of conversion rate optimization (CRO) and web user experience (UX).
  • Experience with home improvement, construction, or real estate industries is a plus.
  • Ability to analyze complex data and translate it into actionable insights.
  • Creative thinker with strong project management skills and attention to detail.
  • Excellent communication and interpersonal skills.Why Join Us?
    • Impact: Play a key role in shaping the digital future of a growing company with a reputation for excellence.
    • Culture: Join a dynamic, collaborative, and supportive team environment.
    • Growth: Opportunities for professional development and career advancement as the company continues to expand.
    • Benefits: Competitive salary, health benefits, paid time off, retirement plan, and more.Job Type: Full-timePay: $125,000.00 - $135,000.00 per yearBenefits:
      • 401(k)
      • Dental insurance
      • Health insurance
      • Life insurance
      • Paid time off
      • Vision insurance
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