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Event Marketing Lead - Boston Massachusetts
Company: Zs Associates
Location: Boston, Massachusetts
Posted On: 11/15/2024
ZS is a place where passion changes lives. As a management consulting and technology firm focused on improving life and how we live it, our most valuable asset is our people. Here you'll work side-by-side with a powerful collective of thinkers and experts shaping life-changing solutions for patients, caregivers, and consumers worldwide. ZSers drive impact by bringing a client-first mentality to each and every engagement. We partner collaboratively with our clients to develop custom solutions and technology products that create value and deliver company results across critical areas of their business. Bring your curiosity for learning, bold ideas, courage, and passion to drive life-changing impact to ZS.Our most valuable asset is our people.At ZS, we honor the visible and invisible elements of our identities, personal experiences, and belief systems-the ones that comprise us as individuals, shape who we are, and make us unique. We believe your personal interests, identities, and desire to learn are part of your success here. about our diversity, equity, and inclusion efforts and the networks ZS supports to assist our ZSers in cultivating community spaces, obtaining the resources they need to thrive, and sharing the messages they are passionate about.Marketing and Communication exists to raise awareness of ZS Associates, brand the firm, create and distribute thought leadership, and support business development through communications and events support.We are looking for an EVENT MARKETING LEAD to join our marketing and communications team. This person will report to the head of events. The primary focus of this role is to manage the strategy and coordination of in-person and digital events, which include both ZS-produced and external sponsored speaking engagements and events.Preferred office locations: Boston, MA; Chicago, IL; Evanston, IL; New York, NY; Philadelphia, PA; Princeton, NJ; Raleigh, NC; Washington D.C.What You'll Do - Oversee the complete lifecycle of events from ideation through post-event analysis, positioning yourself as a key event strategist within ZS's marketing and business teams.
- Create and maintain detailed project plans, conduct regular updates with executive stakeholders, and proactively identify and escalate risks to ensure each event meets or exceeds established KPIs.
- Coordinate with diverse teams (content, design, web, demand generation) to ensure that all event objectives are effectively met and aligned with broader marketing goals.
- Work with the growth marketing team to develop impactful promotional materials (emails, landing pages, internal communications, and paid advertising), to maximize event attendance and engagement.
- Manage the end-to-end registration process for ZS-owned events using platforms like Cvent and ON24, ensuring a seamless experience for attendees.
- Manage and negotiate event contracts, ensuring adherence to budget constraints while tracking and reconciling expenses.
- Travel to events to oversee operations and logistics, guaranteeing stakeholder and client satisfaction through effective onsite management.
- Compile comprehensive post-event reports featuring data-driven analysis, attendee feedback, goal attainment, and actionable recommendations for future events.
- Challenge the status quo by implementing innovative ideas and creative approaches to enhance the overall customer experience at events.
- Act as a mentor to junior team members, sharing insights and fostering professional growth within the events team.What You'll Bring
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