Brand Marketing Associate - Boston Massachusetts

Company: Islide LLC
Location: Boston, Massachusetts
Posted On: 11/16/2024

Position Summary:
Grow the ISlide brand through designing ISlide's marketing materials and developing marketing campaigns.
Essential Functions:

• Organize marketing campaign calendar and ensure timely execution of materials and graphics corresponding to campaigns
• Lead generation of creative marketing materials for social media, website, ad, email content, and all other customer-facing media
• Ideate and create campaign and launch graphics in a cohesive way that is appropriate and fitting for all marketing channels
• Develop graphics for use on the website, including banners, hot blocks, collection headers, tiles, and graphics for pages like features and benefits
• Develop and implement major design packs for widespread use in collaboration with the sales and marketing teams
• Create new flyer templates & layouts based on target audience and platform, execute flyer creation as requested from the sales team
• Participate and be a leader within the marketing department, including offering creative and disruptive ideas for content, helping to guide photoshoot and video strategy, reviewing content performance vs KPIs, and collaborate with the team on campaign ideation
• Assist with other projects in marketing as they arise, including attending events, researching POP retail fixtures, and testing new initiativesEssential Knowledge, Skills & Experience:
  
  • Bachelor's degree in Design, Marketing, or relevant field
  • Proficient knowledge of Adobe Photoshop, Illustrator, and other design programs
  • Knowledge of marketing digital tools and techniques
  • Excellent communication and presentation skills
  • Excellent organizational and planning skills
  • Knowledge of high school, college, and pro sports trends
  • Strong communication skills in English; including listening, speaking, writing
  • Maintain a positive, solutions focused attitude
  • Ability to use good judgement and keep client information confidential
  • Deliver consistent excellent customer service to internal/external customers, colleagues and management
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