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Sr. Manager, Paid Media - Nearshore Growth Marketing Team - Boston Massachusetts
Company: Dept Holding B.V.
Location: Boston, Massachusetts
Posted On: 11/18/2024
Sr. Manager, Paid Media - Nearshore Growth Marketing TeamRoles open in: Boston, Newburyport, Chicago, Austin, AtlantaWe are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That's why we hire curious, self-driven, talented people who never stop innovating.Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we're big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.This is a hybrid role with the expectation that you will need to go into the office 2 days a week. You must be located within 50 miles of our Boston, MA or Newburyport, MA offices.ABOUT YOUThe Senior Manager, Nearshore is a unique role in which this individual will have the opportunity to both be an expert in paid search and social on accounts, as well as build out the paid media nearshore practice. Half the role is being an expert in search & social, responsible for managing a client paid media budget while working with client partners and cross-functional teams. The other half is establishing a nearshore team - this equates to building out training, process, streamlining workflow, and understanding and adapting to the nuances of a nearshore team to ensure its success in performance & utilization.You'll be responsible for: - Maintaining an advanced understanding of primary paid media channels and how they fit within the funnel - to include Google Search, Microsoft Search, Facebook/Instagram, YouTube, Google Display Network, TikTok, Snapchat, Pinterest, LinkedIn, UAC.
- Driving account strategy geared towards achieving or exceeding client efficiency and growth goals.
- Developing and executing the appropriate account management monitoring and optimization techniques to drive performance toward client targets and budgets.
- Quantifying and prioritizing initiatives that will have the greatest impact on account performance.
- Managing the performance of designated client portfolios to client performance goals and practicing good stewardship of client budgets.
- Ensuring all account management efforts go through a QA process and are executed/delivered error-free.
- Building out a nearshore practice - directly managing junior team members to help train them to become experts in paid search & social.
- Developing training materials and workflow to streamline the collaboration of nearshore employees & US teams.
- Maximizing utilization of the nearshore team.QUALIFICATIONS
- Advanced understanding of paid search & paid social strategy and tactics.
- A minimum of 4 years' experience in paid media advertising and a minimum of 2 years of management experience, mentoring and training junior level team members.
- Comfort and proficiency in utilizing pivot tables and VLOOKUP function in Excel and/or Google Sheets for reporting and data analysis for insights.
- Proven prior work experience presenting findings and making recommendations for account optimizations to internal stakeholders or external clients.
- Strong written and verbal communication skills.WHAT DO WE OFFER?We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:
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