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Brand Analyst - Springfield Massachusetts

Company: VirtualVocations
Location: Springfield, Massachusetts
Posted On: 11/20/2024

A company is looking for a Brand Analyst II to bridge the gap between advertising strategies and e-commerce performance.
Key Responsibilities

Develop scalable, automated reporting solutions and impactful dashboards for data analysis
Conduct thorough competitive analysis and collaborate with cross-functional teams on analytics projects
Leverage data analytics tools to extract actionable insights from various data sources

Required Qualifications

Bachelor's degree in business, economics, mathematics, statistics, or equivalent analytical experience
2-4 years of experience leveraging analytics to inform cross-functional business decisions
Advanced experience in Excel, including pivot tables and advanced formulas
Hands-on experience with data visualization tools such as Tableau or Power BI
Experience with B2C organizations/CPG and understanding of business performance levers More...

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