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DIRECTOR OF PROGRAM MANAGEMENT & OPERATIONS - MARKETING & ANALYTICS - Boston Massachusetts
Company: America's Test Kitchen Location: Boston, Massachusetts
Posted On: 11/21/2024
Career Opportunities with Americas Test Kitchen Director of Program Management & Operations - Marketing & Analytics Department: Marketing, Analytics & Customer Service Location: Boston, MA In order to make an application, simply read through the following job description and make sure to attach relevant documents. America's Test Kitchen is seeking a Director, Program Management & Operations who will oversee the planning, execution, and delivery of Marketing and Analytics team initiatives. This role requires an obsessively detail-oriented and strategic individual with strong project management skills who can develop the infrastructure required to scale our subscriber acquisition and retention efforts. The role will work closely with cross-functional teams, including the Digital Product, Engineering, Editorial, Design, Marketing, Data and Customer Service divisions. The Director will report -to the Chief Marketing & Data Officer and manage one direct report. -Key Responsibilities: - Operational Leadership: Provide leadership and oversight for the day-to-day operations of the Marketing & Analytics divisions, with a focus on efficiency, scalability and alignment to business objectives.
- Project Management: Oversee the planning, execution, and delivery of Marketing and Analytics team projects & campaigns, ensuring they are completed on time, within scope, and within budget
- Stakeholder Coordination: Collaborate with stakeholders spanning Marketing, Analytics, Product, Editorial, Dev, Customer Support and agency vendor teams to understand their needs, define requirements, prioritize requests, and secure approvals. Serve as primary liaison between the Marketing/Analytics org and the Digital Product/Dev org
- Roadmap Planning: Within the Marketing & Analytics division, develop and manage comprehensive plans (campaign calendar, new capabilities request list, prioritized queue of upcoming initiatives), outlining objectives, timelines, milestones, resources, and deliverables. Develop a culture of long-lead planning, with initiatives mapped out for the upcoming 4-8 calendar quarters
- Documentation: Develop & maintain comprehensive documentation for both Digital projects & requests (Data requirements, MarTech requirements, UX requirements, dependencies, etc.) and for individual marketing programs (project plans, status reports, meeting minutes, risk logs, etc.) -
- Process Optimization: Identify and implement processes and best practices to improve the efficiency and effectiveness of marketing and analytics operations. Drive a culture of continuous improvement by pursuing opportunities for process innovation, leveraging tooling and automation to enhance the scalability and reliability of the team infrastructure.
- Risk Management: Anticipate and mitigate risks associated with marketing and analytics operations, developing contingency plans as needed.
- Communication: Maintain clear and consistent communication with all stakeholders, providing regular updates on project status, milestones, key decisions and deliverables..
- User Training & Support: Provide training and support to ensure effective use of Project Manager tools, MarTech platforms & Analytics dashboards -Qualifications:
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