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Senior Social Media Manager - Boston Massachusetts
Company: Qualys
Location: Boston, Massachusetts
Posted On: 01/27/2025
Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!We are seeking apassionate, hands-on Senior Social Media Managerto elevate our brand presence, engage with our community, and drive impactful campaigns across all social media platforms. This is a high-impact role requiring strategic thinking, creativity, copywriting and a passion for cybersecurity.Key Responsibilities:Strategy & Planning: - Develop and execute a comprehensive social media strategy aligned with Qualys' brand, messaging, and business goals.
- Identify key trends in cybersecurity and digital marketing to create timely, engaging content.
- Grow Qualys' social media presence. Establish KPIs and regularly evaluate the effectiveness of social media campaigns.Content Development & Management:
- Create and curate compelling content, including posts, graphics, videos, and infographics, tailored to each platform (LinkedIn, X, Instagram, YouTube, etc.).
- Collaborate with internal teams (e.g., product, research, product marketing, HR) to amplify key messages, campaigns, and announcements. Develop and maintain a social media calendar for ease of collaboration.
- Experience with live streaming events on LinkedIn
- Provide thought leadership and guidance for social media best practices and KPIs across the organization.Technical Knowledge & Industry Understanding
- Deep understanding of cybersecurity solutions and target customer to create meaningful and engaging community and social content.
- Ability to translate complex technical concepts into accessible and engaging content for diverse audiences.
- Strong understanding of cybersecurity challenges and trends.Community Engagement:
- Monitor and manage online conversations, addressing questions, concerns, and opportunities to highlight Qualys' expertise.Analytics & Reporting:
- Track and analyze performance metrics, using insights to optimize future campaigns.
- Prepare regular reports highlighting successes, challenges, and strategic recommendations.Team Leadership & Collaboration:
- Partner with PR, marketing, (content, demand-generation etc) product as well as HR team to ensure social media supports larger Qualys and HR initiatives.
- Collaborate with the Qualys creative team to develop engaging images and content, while maintaining a unified brand voice across channels.Qualifications:
- Experience:7 years of deep social media experience including several in cybersecurity.
- Education:Bachelor's degree in marketing, communications, journalism, or a related field.
- Expertise:Proven track record of growing and managing BtoB social media channels for a global brand.
- Ownership/Accountability: strong sense of responsibility for end-to-end management of social and community-related tasks, including planning, drafting, and delivering on social engagement strategies.We are seeking apassionate, hands-on Senior Social Media Managerto elevate our brand presence, engage with our community, and drive impactful campaigns across all social media platforms. This is a high-impact role requiring strategic thinking, creativity, copywriting and a passion for cybersecurity.Key Responsibilities:Strategy & Planning:
- Develop and execute a comprehensive social media strategy aligned with Qualys' brand, messaging, and business goals.
- Identify key trends in cybersecurity and digital marketing to create timely, engaging content.
- Grow Qualys' social media presence. Establish KPIs and regularly evaluate the effectiveness of social media campaigns.
- Content Development & Management:
- Create and curate compelling content, including posts, graphics, videos, and infographics, tailored to each platform (LinkedIn, X, Instagram, YouTube, etc.).
- Collaborate with internal teams (e.g., product, research, product marketing, HR) to amplify key messages, campaigns, and announcements. Develop and maintain a social media calendar for ease of collaboration.
- Experience with live streaming events on LinkedIn
- Provide thought leadership and guidance for social media best practices and KPIs across the organization.
- Technical Knowledge & Industry Understanding
- Deep understanding of cybersecurity solutions and target customer to create meaningful and engaging community and social content.
- Ability to translate complex technical concepts into accessible and engaging content for diverse audiences.
- Strong understanding of cybersecurity challenges and trends.
- Community Engagement:
- Monitor and manage online conversations, addressing questions, concerns, and opportunities to highlight Qualys' expertise.
- Analytics & Reporting:
- Track and analyze performance metrics, using insights to optimize future campaigns.
- Prepare regular reports highlighting successes, challenges, and strategic recommendations.Team Leadership & Collaboration:
- Partner with PR, marketing, (content, demand-generation etc) product as well as HR team to ensure social media supports larger Qualys and HR initiatives.
- Collaborate with the Qualys creative team to develop engaging images and content, while maintaining a unified brand voice across channels.
- Qualifications:
- Experience:7 years of deep social media experience including several in cybersecurity.
- Education:Bachelor's degree in marketing, communications, journalism, or a related field.
- Expertise:Proven track record of growing and managing BtoB social media channels for a global brand.
- Ownership/Accountability: strong sense of responsibility for end-to-end management of social and community-related tasks, including planning, drafting, and delivering on social engagement strategies.Skills:
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