Creative Strategist - Growth Marketing Team - Newburyport Massachusetts

Company: Dept
Location: Newburyport, Massachusetts
Posted On: 02/05/2025

WHY DEPT?We are pioneers at heart. What this means, is that we are always leaning forward, thinking of what we can create tomorrow that does not exist today. We were born digital and we are a new model of agency, with a deep skillset in tech and marketing. That's why we hire curious, self-driven, talented people who never stop innovating.Our culture is big enough to cope and small enough to care. Meaning, that with people across 20+ countries, we're big enough to provide you with the best tools, global opportunities, and benefits that help you thrive. While acting small by investing in you, your growth, your team, and giving you the autonomy to solve our clients' problems, no matter where you are in the world.This is a hybrid role with the expectation that you will need to go into the office 3 days a week. You must be located within 50 miles of our Boston, MA or Newburyport, MA offices located at:

• 35 India St, Boston, MA 02110
• 20 Inn St, Newburyport, MA 01950Please note, that we do not currently offer relocation support of any kind at this time.About YouAs Creative Strategist, you will serve as a leader in driving digital advertising performance through strategic creative planning, innovation, testing, and optimization. You will be responsible for ensuring adherence to brand guidelines and ad platform guidance, while proactively proposing and executing creative tests that help evolve best practices tailored to the brands you work with. You'll serve as a liaison between Media and Design teams, building strong rapport on both sides through process and documentation to ensure a constant creative feedback loop.The ideal candidate has 2+ years experience in growth marketing with a specific focus on creative strategy and testing. The candidate should have a proven track record in delivering strategic creative recommendations, loves using data to tell a story, and has a strong understanding of testing methodologies. Direct experience managing Display/GDN/UAC/Social ad creative is strongly preferred. This individual will report directly to DEPT's Creative Strategy Lead.You will need to be quick on your feet, able to adapt to an ever changing, fast-paced, growing environment, and handle critical tasks that enable growth for our clients.YOU'LL BE RESPONSIBLE FOR
  • Leadership: Leading creative strategy for a large-scale global account; working directly with media and design teams to execute strategic creative tests.
  • Planning: Crafting creative briefs and working directly with account and creative teams to oversee execution from a strategy perspective. Developing and maintaining a creative roadmap that will support critical client goals.
  • Innovation: Leveraging your own expertise and research as well as various agency resources to proactively recommend new strategic creative directions that could unlock growth opportunities.
  • Creative Testing & Insights: Tracking the progress of creative testing efforts and reporting on trends. Preparing and presenting creative audits to clients through creative performance analysis, competitive research and persona development.
  • Project Management: Prioritizing creative production requests based on a number of factors (urgency, expected impact, client expectations, client opportunity, etc). Creating an effective feedback loop between teams.
  • Client Management: Presenting strong POV to clients on a regular basis to help guide the overall creative strategy for their growth marketing objectives.
  • Thought Leadership: Producing thought leadership for DEPT Marketing purposes: blog posts, case studies, white papers, webinars.Note: This is not a design role. While a passion for creative is required, this role is ideal for someone who is able to unify the marketing knowledge and creative craft into a formula for growth and success.YOU'LL NEED TO HAVE
    • 2+ years experience working in Creative Strategy or closely related role in the Digital Marketing space w/ creative focus
    • Extensive experience using data to fuel creative testing recommendations
    • A comprehensive knowledge of visual advertising platforms in Social (ideally TikTok, Snap, FB/IG), Display (GDN) and Mobile (App)
    • Excellent communication skills (you should be comfortable speaking to clients and internal stakeholders)
    • Strong writing and presentation skillsADDITIONAL THINGS THAT WILL IMPRESS US:
      • Ability to work within a large team with lots of moving pieces
      • Exceptional time management skills, including the ability to handle multiple projects and ongoing work items; while effectively managing changing priorities
      • Experience managing a small team
      • Ability to be strong/assertive with strategy recommendations
      • Agency experience, and comfortability working in a very fast-paced environment
      • You are a believer in "work/life integration" - this is not a 9 to 5 job by any meansWHAT DO WE OFFER?We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package:
        • Healthcare, Dental, and Vision coverage
        • 401k plan, plus matching
        • PTO
        • Paid Company Holidays
        • Parental LeaveThe anticipated salary range for this position is $74,300 - $105,000. Salary is based on a range of factors that include relevant experience, expertise, physical location, and organizational impact. This is based on a 40-hour workweek and leveling. Keep in mind, we're flexible.WE SUPPORT YOU BEING YOU:DEPT is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We're committed to an inclusive and barrier-free recruitment and selection process and workplace.DEPT participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.We are a company passionate about . Our hope is that you can feel good about the contributions DEPT is making to the world and we always have an open door for your ideas in making the world a better place.DEPT is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands. Its team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.DIVERSITY, EQUITY, & INCLUSIONAt DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive.Not sure you meet all qualifications? Apply, and let us decide!We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.
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