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Admissions Marketing Manager - Hillsdale Michigan
Company: Hillsdale College Location: Hillsdale, Michigan
Posted On: 09/08/2024
Position Title: Admissions Marketing Manager Posting Number: S056P Department: Marketing Position Type: Staff Job Description: Job Summary The Admissions Marketing Manager is responsible for driving the development and execution of marketing strategies designed to attract and engage prospective students for both undergraduate and graduate programs. This role entails managing omnichannel marketing campaigns, ensuring alignment with broader institutional goals, and collaborating with various teams to achieve successful outcomes. Essential Job Functions 1. Partner with the marketing and admissions teams to understand their needs and align marketing efforts with recruitment goals.2. Oversee the execution of marketing campaigns across diverse channels, including digital platforms and print media.3. Track the success of marketing campaigns and tactics, analyze trends, competitor activities, and audience insights to guide strategic planning.4. Collaborate with graphic designers, copywriters, and other creative professionals to produce high-quality and impactful marketing assets.5. Coordinate with other departments and external agencies as needed to support marketing initiatives. Required Qualifications: Qualifications To perform this job successfully, an individual must be able to perform each essential duty mentioned satisfactorily. The requirements below are representative of the knowledge, skill, and/or ability required. Education & Experience A bachelor's degree in marketing, communication or similar is required for this position, with 2+ years of experience in marketing or related areas. Other Skills: |
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