Search Media Lead - Kalamazoo Michigan

Company: VirtualVocations
Location: Kalamazoo, Michigan
Posted On: 11/07/2024

A company is looking for a Search Media Lead (Remote) to generate profitable revenue through paid search strategies.



Key Responsibilities

Develop and manage search-oriented tactics and campaigns across product lines
Collaborate with internal marketing stakeholders and manage agency resources for campaign execution
Monitor industry trends and provide regular reporting on platform and campaign performance


Required Qualifications

Bachelor's degree in Business, Finance, or equivalent work experience
7+ years of experience in paid search, with both hands-on and agency-managed experience preferred
Experience in direct-to-consumer and business-to-business marketing
Proven ability to create, execute, and manage paid search initiatives
Experience building and optimizing paid search programs through an agency partner is preferred More...

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