Senior Manager Media Activation - Warren Michigan

Company: VirtualVocations
Location: Warren, Michigan
Posted On: 11/19/2024

A company is looking for a Senior Manager, Media Activation (Programmatic & Publisher Direct Media Buying).



Key Responsibilities

Lead programmatic and publisher direct media buying for healthcare accounts
Manage campaign planning, execution, optimization, and reporting
Build partnerships with media vendors and contribute to agency knowledge sharing


Required Qualifications

3-5+ years of experience in paid media, specifically with programmatic campaigns and/or publisher direct buys
Proficient in programmatic DSPs such as The TradeDesk and Google DV360
Experience with data-driven audience planning
Cross-channel media planning experience preferred
Working knowledge of Microsoft Excel, including formulas and pivot tables More...

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