Vice President, Brand Experience and Strategic Partnerships - Detroit Michigan

Company: Rock Central LLC
Location: Detroit, Michigan
Posted On: 01/28/2025

As Vice President, Brand Experience and Strategic Partnerships, you'll lead the development, execution and optimization of the company's brand experience and strategic partnerships. You'll collaborate with cross-functional teams to drive successful marketing initiatives, manage brand experience, activate partnerships and ensure alignment with overall strategic objectives.About the Role

• Develop and implement strategic plans for Brand Experiences and Strategic Partnerships (BESP) aligned with business objectives
• Manage external BESP agency partner(s) aligned with the organization's strategic goals and objectives to develop strategies and approach
• Establish key performance indicators (KPIs) to measure the success of brand experience initiatives and strategic partnerships
• Regularly report on the effectiveness of campaigns and partnerships, using data-driven insights to refine strategies
• Collaborate with senior leadership to ensure brand and partnership strategies are aligned with company-wide objectives
• Oversee and lead allocated resources ensuring efficient spending and optimal return on investment
• Lead the creation and execution of the brand experience and strategic partnership strategies across all platforms and touchpoints
• Manage and enhance established sponsorship opportunities
• Identify new partnerships and brand experience opportunities and negotiate strategic alliances to create mutually beneficial relationships that support business growth
• Develop and grow trust-based relationships with agency and partnership core leadership
• Work closely with cross-functional teams to develop and execute fully integrated communication and execution plans
• Ensure creative outputs align with the company's brand idea
• Cultivate a network of trust and transparency to empower cross-functional collaborations and navigate challenges seamlessly
• Guide and mentor a high-performing team to drive the successful execution of brand and partnership programsAbout YouMinimum Qualifications
  • Bachelor's degree in Marketing, Business Administration, Communications or a related field
  • 10 years of experience in brand management, marketing or strategic partnerships
  • 8 years of leadership experience
  • Demonstrated leadership skills with the ability to build and motivate teams across multiple departments
  • Proven success in developing and executing brand and partnership strategies that drive business growth
  • Strong marketing and analytical skills and experience using data to drive decision-making
  • Excellent communication, relationship, presentation and interpersonal skills
  • Expertise thinking strategically, problem-solving and making complex decisions
  • Experience in business to consumer (B2C), business to business (B2B) marketing, preferably in a technology-driven industry
  • Strong understanding of regulatory and compliance requirementsPreferred Qualifications
    • Master's degree in marketing or a related field
    • Industry relationships expanding across media, sports, entertainment and agency partnersWhat You'll GetOur team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of .About UsRocket Mortgage was founded in 1985. Today, we're a Detroit-based, publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage, we believe that home is more than the house you live in. Our wide variety of home loan options, tools and resources empower our clients to achieve their homeownership dreams. We're known as experts in the mortgage industry, but we're also innovators - we strive to create the best experiences for our clients from beginning to end. And we're not your typical employer. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the Company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team at .
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