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Paid Social Marketing Manager - Detroit Michigan

Company: VirtualVocations
Location: Detroit, Michigan
Posted On: 01/30/2025

A company is looking for a Manager, Paid Social.



Key Responsibilities:

Manage and optimize paid social campaigns across platforms like Facebook/Instagram and TikTok to achieve performance marketing targets
Lead the creative development process and ensure alignment with brand standards and performance goals
Utilize reporting tools to analyze campaign performance and provide actionable insights for continuous improvement


Qualifications:

3+ years of experience in digital advertising focused on paid social media platforms
Strong agency and client-side experience with digital-first brands, particularly in e-commerce
Proven analytical and quantitative skills with the ability to interpret data for actionable insights
Experience in leading and optimizing creative development processes
Expertise in building and implementing a "test and learn" framework for campaign optimization More...

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