Marketing Director 1 External Title - Hoboken New Jersey

Company: Unchained Inc
Location: Hoboken, New Jersey
Posted On: 11/17/2024

EXTERNAL JOB DESCRIPTIONZurich is currently hiring for a Marketing Director in Schaumburg to support the strategy, planning, and execution of marketing initiatives to Zurich's Preferred Distribution Partners. In this role, under limited supervision, you will assist with meeting the needs of changing business, industry, community, and regulatory environmental requirements. In addition, you will assist in implementing an annual communications strategy and plan, which delivers an integrated program of customer, distributor, and sale activity to achieve agreed investment business targets and strategic objectives.Responsibilities:

• Support propositional development, promotion, and strategic and tactical objectives to deliver market leading campaigns that generate profitable business.
• Ensure communications requirements are clearly defined based on an informed detailed understanding of propositions, target market segments and distribution channels.
• Ensure all relevant trade and distributor media and opportunities are fully understood and exploited.
• Ensure on time, on budget delivery of campaigns and other communications initiatives, to maintain or grow profitable market share for relevant proposition set.
• Work collaboratively with all parts of the Marketing team and wider business areas to research, develop, enhance, and communicate the customer and/or broker value propositions for assigned segments.
• Provide business insight and strategic input to the production of communications, sales campaigns, and marketing promotions.
• Lead the marketing planning process for specified Segments, working closely with the Head of Segment to define marketing objectives and new marketing strategies that support the delivery of the business objectives.
• Ensure governance and compliance processes are adhered to correctly.Basic Requirements:
  • Bachelor's Degree and 5 or more years of experience in the Marketing area.
  • 5 or more years of experience developing marketing strategies and executing on marketing campaigns.Preferred Requirements:
    • Strong emphasis on digital marketing.
    • Strong Microsoft Office skills.
    • Ability to lead strategic marketing projects and marketing initiatives.
    • Strong analytical skills.
    • Strong verbal and written skills.
    • Knowledge of commercial property/casualty market and insurance projects.
    • In-depth knowledge of business metrics and the application to business strategy.
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