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Livestock Marketing Intern - Parsippany New Jersey
Company: Zoetis, Inc Location: Parsippany, New Jersey
Posted On: 11/21/2024
States considered: All U.S. states will be considered.Role Description:LIVESTOCK MARKETING INTERNPARSIPPANY, NJ, or U.S. REMOTEInternship Summary:The Livestock Marketing Intern will play a pivotal role in supporting key Livestock marketing and communication initiatives, working closely with members of the Livestock marketing team. While actively participating in ongoing planning and implementation efforts, the intern will spearhead essential projects, focusing on the development and execution of promotional materials, identification of social media opportunities, competitive analyses, as well as support for any key conventions or meetings.Internship Job Duties:Advertising and Promotional Development - Collaborate with Livestock Marketing Communications to identify specific initiatives and tactics within the communication plan(s) to execute and roll out.
- Lead the development of each tactic from initiation to execution, ensuring adherence to key milestone dates and building associated timelines.
- Provide constructive feedback on initial drafts and take ownership of commercial reviews.
- Formulate an internal communication plan emphasizing the purpose and utility of the tools, aligning them with broader goals.Recommend Social Media Enhancements & Improvements:
- Collaborate across functions, including OTC/Retail, Digital and/or with agency partners, to identify opportunities for refining and expanding Zoetis Livestock's social media profiles.
- Establish benchmarks, define key performance indicators (KPIs), and collaborate with the team to enhance reporting mechanisms.
- Engage with other business units within Zoetis to gain insights from their social media channels, identifying synergies, alignment opportunities, and strategies to elevate our social media presence.Convention/Event Support:
- Assist the team in various aspects of event planning and coordination, including logistics and scheduling to ensure seamless execution of the convention/meeting.
- Collaborate with marketing communications as well as our agency partners to execute assets for events and sponsorships associated with the conference.Market Research:
- Collaborate with Livestock Marketing as well as the Zoetis Market Research team to define the scope of a Market Research (MR) project and outline discussion materials.
- Support the execution of the project, helping to report relevant findings and actionable insights.Final Project - Tactical Rollout Recommendations:
- Present a communication plan and rollout recommendations to Livestock Marketing team to support developed initiatives.
- Outline clear next steps and actions for key project initiatives.Internship Qualifications:
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