Senior Manager, Global Nursing Initiatives, Global Health Equity - New Brunswick New Jersey

Company: Disability Solutions
Location: New Brunswick, New Jersey
Posted On: 02/02/2025

Johnson & Johnson is currently recruiting for a Senior Manager, Global Nursing Initiatives, Global Health Equity, based in New Brunswick, NJ.At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow and profoundly impact health for humanity. Learn more at https://www.jnj.com/. The J&J Global Health Equity team advances equitable access to quality care through championing nurses and community health workers, enabling community centered and culturally conscious care and supporting access to our medicines and technologies.As Senior Manager, Global Nursing Initiatives, Global Health Equity, you will play a transformative role in this ambition, helping to catalyze the team's resources and capabilities to make a positive impact on nurses across the world.What will you gain? Best-in-class Corporate Social Responsibility and enterprise marketing experience, experience developing deep relationships with nursing organizations, KOLs and with our customer teams, and a deep understanding of our J&J enterprise and commercial organization.Joining our team means being part of something bigger than yourself doing deep, purpose-driven work. It means using your skills and expertise to improve healthcare access and equity for those who need it most, tackling systemic health equity issues. Are you ready to be challenged and inspired every day? If so, join us in this great work and next step in your commercial marketing career and professional legacy.Major Responsibilities:

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• Marketing strategy and execution: Lead U.S. marketing strategy and activation for J&J nursing, including National Nurses Month, media targeting diverse, prospective students, and paid search. Leveraging rich learning from prior years to inform approach and partner closely with media planning agency and internal teams to deliver with excellence on multi-touchpoint campaigns.
• US and global nursing strategy: Work closely with the Global Nursing Initiatives Marketing Director to shape and optimize the J&J global nursing strategy, ensuring work rolls up to the broader J&J Global Health Equity strategy helping to deliver on reputation and HCW impact.
• Creative and campaign development: Lead development of insight generation, creative messaging and assets for 2026 paid media campaigns. Partner with insights team and agency partners to develop best-in-class impactful, insight-driven, audience-first messaging that advocates for nursing profession and highlights J&J support.
• Strategy and execution for the nursing owned digital ecosystem: Includes nursing website and owned social channels (Meta and YT) providing guidance on best practices, thinking holistically about the ecosystem and content priorities and leveraging data and analytics to drive strategic decision making. This includes understanding the nursing social media landscape to ensure content feels relevant given environment in which it will live. A Manager will support you to execute.
• Nursing and health equity impact storytelling: Work with key external partners to set strategic vision for long-form content platforms including e-newsletter and podcast. Oversee content development and leverage data and analytics to track impact and inform recommendations. Work with J&J Global Health Equity and Enterprise comms teams when appropriate to elevate nursing impact stories outside of nursing owned channels.
• Global programmatic insight development: Work with insights team to conduct market research to identify global nursing insights, trends and program best practices to develop impactful global programs and communications.
• Business planning: Lead key elements of J&J Global Health Equity annual business planning and long-range financial planning, in collaboration with various functions of the J&J Global Health Equity Team.
• Developing and maintaining strong relationships with J&J Innovative Medicine and MedTech business partners: to gather insights from customers on the needs of health systems related to the nursing workforce and to optimize and build assets highlighting the programs and resources that exist in support of the nursing profession.
• Strategic external partnerships and program development: Lead NurseHack4Health strategy and events in partnership with external partners, implementation team and M1 leading conferences. Build and maintain relationships with key partners including nursing organizations, KOLs, etc. This requires a deep ability to build relationships and influence without authority.
• Cross-functional collaboration: Build relationships with the Strategic Customer Group and other partners across the J&J enterprise to understand business strategy and embed social impact within enterprise and commercial brand strategies where relevant.
• Measurement and optimization: Lead measurement for nursing team in partnership with external vendor and internal partners including implementation team to ensure impact of programs is captured and optimization opportunities are identified. Make recommendations to adjust plans and/or budgets for increased impact.
• Team culture: Be an active, contributing member to the nursing team and broader J&J Global Health Equity team. Provide constructive feedback, guidance, mentorship, and support to M1 and help foster a collaborative team environment and elevate team impact.\r\r More...

      

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