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Senior Manager Digital Video Newsroom - Charlotte North Carolina
Company: ESPN
Location: Charlotte, North Carolina
Posted On: 01/30/2025
The Senior Manager oversees the operations and strategic direction of secsports.com and the SEC mobile app (in development), ensuring both platforms deliver exceptional user experiences that reflect the high standards of ESPN and the Southeastern Conference (SEC). A key focus of the role is engaging SEC fans through the official SEC website and mobile platforms, providing timely and relevant content to foster community and brand loyalty. The Senior Manager leads a team of full-time and part-time employees, setting strategic goals, developing talent, and fostering a collaborative work environment. This position also manages a flexible work schedule to accommodate live events and seasonal demands, ensuring operational excellence while promoting team well-being.Departmental Summary:SEC Network's Digital Content team is committed to getting the best SEC sports content to all sports fans, ANYTIME and ANYWHERE. - From news, feature articles and event highlights to studio analysis, second-screen experiences and comprehensive stats and other historical information, SECSports.com and the SEC mobile app will make all SEC fans feel connected to the content that makes it so special.Responsibilities: - Lead the day-to-day management of secsports.com and the SEC mobile app, ensuring both platforms meet the brand and UX standards expected by ESPN and the SEC partners.
- Drive the team toward meeting key goals, such as maintaining high user engagement, seamless live coverage, and consistent content quality across all digital touchpoints.
- Create and implement efficient workflows that support 24/7 content management and live event updates, with a focus on timely and accurate delivery.
- Collaborate with internal stakeholders, including marketing, production, programming, communications, ad sales, and social media, to align digital efforts with broader business objectives.
- Manage a nontraditional, flexible work schedule to support peak periods, such as game days and tournaments, without compromising team well-being.
- Mentor and develop team members through coaching, performance feedback, and professional development opportunities.
- Oversee vendor partnerships and third-party services to ensure timely support for platform development, maintenance, and analytics.
- Utilize data and analytics tools to monitor site performance, identify trends, and continuously improve content strategies based on user behavior.
- Ensure platform content reflects SEC's brand identity by maintaining editorial standards, ensuring compliance with SEC and ESPN guidelines, and enhancing fan engagement.
- Lead the development of innovative content initiatives (e.g., new features, fan interaction tools) to grow audience engagement across digital platforms.
- Foster collaboration with the SEC office and external partners to synchronize efforts and support shared goals.Qualifications:
- Minimum of 7 years of experience in digital media, content management, or related fields.
- Experience leading cross-functional teams and managing complex digital platforms.
- Strong understanding of the college sports landscape, particularly the SEC.
- Expertise in web and mobile user experience (UX) design principles.
- Exceptional communication, organizational, and leadership skills.
- Proven advocacy for diversity and inclusion to enhance business goals and employment experiences.Preferred Qualifications:
- Familiarity with content management systems (CMS) and analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with SEO and social media integration to optimize content reach.
- Knowledge of digital marketing campaigns and mobile app development.Required Education:
- Bachelor's degree or equivalent in Business or a related fieldPreferred Education:
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