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Manager of Web Administration & Digital Marketing - Cleveland Ohio
Company: Destination Cleveland
Location: Cleveland, Ohio
Posted On: 11/08/2024
Description:ORGANIZATION OVERVIEWDestination Cleveland is in the business of driving economic impact and stimulating community vitality for Cleveland through memorable leisure and business travel experiences. Our team is made up of passionate Clevelanders who want to help the community by marketing it as a destination. We have an unceasing love for Cleveland, and we never stop talking about it. We know Cleveland inside and out. We always believe this is our year...and so is next year and the year after. We engage with our community (a lot). And we defend The Land to the core. But we're not just talking the talk. We're rolling up our sleeves and getting the job done. We're a hub of hard-working, dedicated, innovative professionals. And that's who we like to hire. SUMMARY OF POSITION: Managing, monitoring, and updating the day-to-day marketing technology (e.g., website, analytics, marketing automation). Monitoring and maintaining website health via tools such as analytics, webmaster tools, search console, etc. Utilize the helpdesk to resolve website related tickets. Facilitating metrics reporting and analysis. Utilize key learnings to inform future decisions for projects. Partner with internal stakeholders to ensure content is published accurately and properly tagged resulting in enhanced end user experience. Assist with day-to-day project coordination to address challenges. Assist with posting content and approving events as needed.
ESSENTIAL DUTIES AND RESPONSBILITIES - Assist teams with managing website content and content management strategies.
- Assist with Quality Assurance testing across marketing platforms.
- Assist with ongoing website optimization and maintenance.
- Assist with website and event support tickets through out internal helpdesk.
- Maintain website data to ensure accuracy.
- Maintain website pixels & tags.
- Stay informed with the latest industry trends and assist with evaluating emerging marketing technologies.
- Provide thought leadership and perspective for adoption where appropriate.
- Be a technical resource within the Digital Marketing department.
Requirements:QUALIFICATIONS & REQUIREMENTSTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Experience and Education - Bachelor's degree and 3-5 years of Marketing experience OR 8+ years equivalent relevant work experience
- Experience with website optimization and maintenance.
- Solid knowledge of Google Analytics (GA4 preferred), Tag Manager, Webmaster Tools, and Search Console.
- Proven experience with website content management systems, marketing automation platforms, CRM systems, and other marketing tools / platforms.
- Experience in data analysis, creating reports, and leveraging data to make informed recommendations / decisions.
- Proven SEO / SEM experience.
- Experience with tagging and pixeling.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Experience with Adobe Creative Cloud (Photoshop, Illustrator, Dreamweaver)Technical Skills
- Working knowledge of HTML, CSS, and JavaScript development and constraints.
- Working knowledge of ad serving tools.Language Skills
- Excellent written and verbal communication skills, including the ability to present in front of small and large groups.
- Effective verbal and written communication skills. Should be able to adapt communication style to suit different audiences.
- Action orientated. Should be able to follow up on feedback to ensure positive outcomes.
- Proven cross functional collaboration skills in a hybrid work environment.Reasoning Ability
- Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardizations exist.
- Must be flexible, resourceful and possess a keen ability to find solutions to meet deadlines.Other Requirements
- Strong organization skills
- Attention to detail
- Ability to help create and enforce policies and best practices
- Strong team player with ability to work independently
- Excellent internal and external collaboration skills
- Ability to work flexible hours, including some evenings, weekends and holidaysPHYSICAL DEMANDS The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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