Performance Marketing Lead - Columbus Ohio

Company: VirtualVocations
Location: Columbus, Ohio
Posted On: 01/28/2025

A company is looking for a Performance Marketing Lead to drive growth marketing strategies and oversee paid media campaigns.



Key Responsibilities

Develop and execute a performance marketing strategy aligned with company goals
Lead hands-on execution of paid media channels, primarily Google Ads, and optimize campaign performance
Oversee Conversion Rate Optimization (CRO) for paid funnels, including analysis and A/B testing


Required Qualifications

5+ years of hands-on experience in performance marketing, particularly in B2C environments
Strong understanding of PPC campaign mechanics and lead generation
Proven track record of developing efficient acquisition programs focused on profitability metrics
Experience with data analysis and making data-driven marketing decisions
Entrepreneurial mindset with a passion for building and optimizing marketing processes in a startup environment More...

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