Brand Strategy Manager - Columbus Ohio

Company: VirtualVocations
Location: Columbus, Ohio
Posted On: 01/29/2025

A company is looking for a Principal Brand Strategy & Activation Manager to lead and activate brand strategies for B2B audiences.



Key Responsibilities:

Author strategic frameworks to clarify brand positioning and messaging for agent audiences
Identify and enhance brand activation across the agent ecosystem through various brand experiences and content
Steward and evolve brand strategy to ensure brand health and clarity, including decision-making related to brand identity


Required Qualifications:

Proven experience in B2B brand strategy, with a mix of client-side and agency experience preferred
Experience in portfolio strategy and brand architecture, influencing senior executives
Ability to collaborate with cross-functional teams in a matrixed organization
Strong initiative and follow-through with a strategic problem-solving approach
Bachelor's degree, preferably in marketing or business More...

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